Job Description
We are seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our team. As a PPC Specialist, you will play a key role in driving traffic and generating leads through effective management and optimization of pay-per-click advertising campaigns. Your expertise in digital marketing, data analysis, and campaign optimization will be critical in achieving our marketing goals and maximizing ROI.
Responsibilities:
• Conduct keyword research to identify relevant and high-performing keywords for campaign targeting
• Plan, create, and manage PPC campaigns across a variety of channels (Google Ads, Facebook, Instagram, LinkedIn, and Twitter)
• Create and manage PPC campaigns, including ad copy creation, bid management, and ongoing optimization
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
• Conduct A/B testing of ad variations to optimize campaign performance
• Monitor and analyze campaign performance metrics (e.g., click-through rate, conversion rate, cost per conversion) to identify areas for improvement and make data-driven decisions
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Track, report, and analyze website analytics and campaigns using Google Data Studio Dashboards and Databox.com
• Monitor and manage campaign budgets to ensure efficient allocation of resources and maximize ROI
• Implement and optimize conversion tracking and other tracking mechanisms to accurately measure campaign effectiveness
• Analyze activity and performance of all paid search campaigns and report findings back to the manager and subsequent clients
Desired Skills:
• Proven 2+ years’ experience as a PPC Executive or similar role
• Proven experience in managing PPC campaigns, preferably in an agency or e-commerce environment
• Strong knowledge of PPC advertising platforms (e.g., Google Ads, Bing Ads) and their features
• Proficiency in keyword research and analysis tools
• Excellent analytical skills and ability to interpret and leverage data to optimize campaign performance
• Familiarity with A/B testing methodologies and experience in conducting experiments to improve campaign effectiveness
• In-depth understanding of search engine marketing (SEM) principles and best practices
• Knowledge of website analytics tools (e.g., Google Analytics) and ability to extract actionable insights from data
• Strong written and verbal communication skills, with the ability to present data and insights in a clear and concise manner
• Detail-oriented mindset and ability to manage multiple campaigns simultaneously while meeting deadlines
• Strong problem-solving skills and ability to think creatively to overcome challenges
• Google Ads certification or other relevant certifications would be a plus
Responsibilities:
• Conduct keyword research to identify relevant and high-performing keywords for campaign targeting
• Plan, create, and manage PPC campaigns across a variety of channels (Google Ads, Facebook, Instagram, LinkedIn, and Twitter)
• Create and manage PPC campaigns, including ad copy creation, bid management, and ongoing optimization
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
• Conduct A/B testing of ad variations to optimize campaign performance
• Monitor and analyze campaign performance metrics (e.g., click-through rate, conversion rate, cost per conversion) to identify areas for improvement and make data-driven decisions
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
• Track, report, and analyze website analytics and campaigns using Google Data Studio Dashboards and Databox.com
• Monitor and manage campaign budgets to ensure efficient allocation of resources and maximize ROI
• Implement and optimize conversion tracking and other tracking mechanisms to accurately measure campaign effectiveness
• Analyze activity and performance of all paid search campaigns and report findings back to the manager and subsequent clients
Desired Skills:
• Proven 2+ years’ experience as a PPC Executive or similar role
• Proven experience in managing PPC campaigns, preferably in an agency or e-commerce environment
• Strong knowledge of PPC advertising platforms (e.g., Google Ads, Bing Ads) and their features
• Proficiency in keyword research and analysis tools
• Excellent analytical skills and ability to interpret and leverage data to optimize campaign performance
• Familiarity with A/B testing methodologies and experience in conducting experiments to improve campaign effectiveness
• In-depth understanding of search engine marketing (SEM) principles and best practices
• Knowledge of website analytics tools (e.g., Google Analytics) and ability to extract actionable insights from data
• Strong written and verbal communication skills, with the ability to present data and insights in a clear and concise manner
• Detail-oriented mindset and ability to manage multiple campaigns simultaneously while meeting deadlines
• Strong problem-solving skills and ability to think creatively to overcome challenges
• Google Ads certification or other relevant certifications would be a plus
💡 Quick Summary
Seeking a career-building opportunity? The PPC Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.