Job Description
Introduction
We’re looking for a PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Responsibilities
• Perform daily account management and of pay per click accounts on Google AdWords other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.
Professional Competencies
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
Professional Skills / Qualifications
• 2-3 years’ experience in an agency or similar setup
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords).
• AdWords / Analytics certification will be a plus.
• BS/BA degree preferred.
Please apply with your CV to hello@meraqi.in
About Meraqi
Meraqi Digital LLP is a team of young dynamic digital natives. We aim to exploit the space where data, content and technology collide to create memorable experiences for people and brands. We are an independent marketing communications consultancy dedicated to delivering one thing really well: doing what’s right to help our clients win. We are new but with a significantly experienced team who have worked with few of the world’s best brands. We seek o be smart with anything we create strategically, creatively and commercially. With our global and local experience, we create effective marketing communications that helps clients grow their business
We’re looking for a PPC / Paid Search Analyst is responsible for administering and helping to manage Pay Per Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Responsibilities
• Perform daily account management and of pay per click accounts on Google AdWords other search platforms for a variety of clients.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.
Professional Competencies
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
Professional Skills / Qualifications
• 2-3 years’ experience in an agency or similar setup
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (AdWords).
• AdWords / Analytics certification will be a plus.
• BS/BA degree preferred.
Please apply with your CV to hello@meraqi.in
About Meraqi
Meraqi Digital LLP is a team of young dynamic digital natives. We aim to exploit the space where data, content and technology collide to create memorable experiences for people and brands. We are an independent marketing communications consultancy dedicated to delivering one thing really well: doing what’s right to help our clients win. We are new but with a significantly experienced team who have worked with few of the world’s best brands. We seek o be smart with anything we create strategically, creatively and commercially. With our global and local experience, we create effective marketing communications that helps clients grow their business
💡 Quick Summary
Seeking a career-building opportunity? The PPC Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.