Job Description
At IAG, were ready for you. We're the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.
Were in the middle of an exciting digital transformation, and this role sits at the heart of it. As Principal of Channel Marketing, youll shape how we show up for our customers end to end creating stronger, more meaningful connections through smarter creative and media choices.
Your unique contribution will be bringing a strategic, customerfirst lens to every channel, from highimpact ATL media through to digital acquisition and retention. Youll connect the dots across our marketing ecosystem, ensuring our brand, channels, and customer experience work seamlessly together.
This is ahighinfluencerole for someone who thrives onbigpicturethinking, understands how channels perform across the full customer lifecycle, and is motivated by the opportunity to redefine marketing in a transforming organisation.
What You'll Do
Accountable for driving total customer growth for IAG, aligning channel strategy to commercial outcomes.
Partner closely withbrand, PR, business strategy, measurement,insightsand corporate comms experts,to deliverobjectivesthrough rigorous communications planning across messaging, audiences, measures, and channels.
Collaborate with external media and creative agencies, internal portfolio teams, and performance and 1:1teamsto ensure a cohesive and effective channel mix.
Leadend-to-endcampaign delivery with CXM teams (brand, 1:1, content), from approvals through to implementation, integration, and media tracking.
Provide strategic rigour and excellence in execution, ensuring strong integration across creative, media, and digital, while leading risk management and compliance uplift within the RIA division.
Oversee marketing budget coordination and reporting through to the CMO, delivering monthly reconciliation, media performance reporting, and optimisation recommendations across ATL, social, and digital.
This is a permanent role and offers a flexible hybrid work model based in Gadigal Country (Darling Park 2, Sydney).
What You'll Bring
You must have a passion for efficiency, process, continuousimprovementand an eye for detail.
You are a people person, with excellent negotiation andproblem solvingskills. You can see the bigger marketing picture and culture that operations and processes need to be designed for.
You have built up relationships with the Australian media publishers and ad-tech providers Strategic and analytical ability with ability to think critically and make recommendations based on businessrequireme AtIAG,wereready for you.We'rethe largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting theirambitionsand making insurance accessible.
Werein the middle of an exciting digital transformation, and this role sits at the heart of it. As Principal of Channel Marketing,youllshape how we show up for our customers end to end creating stronger, more meaningful connections through smarter creative and media choices.
Your unique contribution will be bringing a strategic,customerfirstlens to every channel, fromhighimpactATL media through to digital acquisition and retention.Youllconnect the dots across our marketing ecosystem, ensuring our brand, channels, and customer experience work seamlessly together.
nts.
Strongproficiencyin Excel, Nielsen AQX, DV360, Adobe (or any CDP).
Media agency experience is necessary.
Seeking9-12+ years experiencewithinin-house media,media agency,ormarketing roles.
What We Offer
Boosted superannuation with 13% as standard.
20 days annual leave + 5 daysMyLeave(extra leave forwhatsimportant to you).
Work from home and many more flexibility options withmyFlex.
Up to 50% off personal insurance, including home and motor insurance.
Partner discounts on private health insurance, tech& appliances, and many more.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, studyassistanceand secondment opportunities.
employmenttype eligibility criteria apply
Applications close: Thursday,16April2026 11:59PM AEDT
Please note full time, part time, and job-sharing arrangements will be considered.
Make sure to discuss your application with your current manager before applying.
Adjustments and Support
If you require any support or adjustments toparticipateequitably in our recruitment process, we encourage you to reach out to recruitment@iag.com.au for a confidential conversation.
Were in the middle of an exciting digital transformation, and this role sits at the heart of it. As Principal of Channel Marketing, youll shape how we show up for our customers end to end creating stronger, more meaningful connections through smarter creative and media choices.
Your unique contribution will be bringing a strategic, customerfirst lens to every channel, from highimpact ATL media through to digital acquisition and retention. Youll connect the dots across our marketing ecosystem, ensuring our brand, channels, and customer experience work seamlessly together.
This is ahighinfluencerole for someone who thrives onbigpicturethinking, understands how channels perform across the full customer lifecycle, and is motivated by the opportunity to redefine marketing in a transforming organisation.
What You'll Do
Accountable for driving total customer growth for IAG, aligning channel strategy to commercial outcomes.
Partner closely withbrand, PR, business strategy, measurement,insightsand corporate comms experts,to deliverobjectivesthrough rigorous communications planning across messaging, audiences, measures, and channels.
Collaborate with external media and creative agencies, internal portfolio teams, and performance and 1:1teamsto ensure a cohesive and effective channel mix.
Leadend-to-endcampaign delivery with CXM teams (brand, 1:1, content), from approvals through to implementation, integration, and media tracking.
Provide strategic rigour and excellence in execution, ensuring strong integration across creative, media, and digital, while leading risk management and compliance uplift within the RIA division.
Oversee marketing budget coordination and reporting through to the CMO, delivering monthly reconciliation, media performance reporting, and optimisation recommendations across ATL, social, and digital.
This is a permanent role and offers a flexible hybrid work model based in Gadigal Country (Darling Park 2, Sydney).
What You'll Bring
You must have a passion for efficiency, process, continuousimprovementand an eye for detail.
You are a people person, with excellent negotiation andproblem solvingskills. You can see the bigger marketing picture and culture that operations and processes need to be designed for.
You have built up relationships with the Australian media publishers and ad-tech providers Strategic and analytical ability with ability to think critically and make recommendations based on businessrequireme AtIAG,wereready for you.We'rethe largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting theirambitionsand making insurance accessible.
Werein the middle of an exciting digital transformation, and this role sits at the heart of it. As Principal of Channel Marketing,youllshape how we show up for our customers end to end creating stronger, more meaningful connections through smarter creative and media choices.
Your unique contribution will be bringing a strategic,customerfirstlens to every channel, fromhighimpactATL media through to digital acquisition and retention.Youllconnect the dots across our marketing ecosystem, ensuring our brand, channels, and customer experience work seamlessly together.
nts.
Strongproficiencyin Excel, Nielsen AQX, DV360, Adobe (or any CDP).
Media agency experience is necessary.
Seeking9-12+ years experiencewithinin-house media,media agency,ormarketing roles.
What We Offer
Boosted superannuation with 13% as standard.
20 days annual leave + 5 daysMyLeave(extra leave forwhatsimportant to you).
Work from home and many more flexibility options withmyFlex.
Up to 50% off personal insurance, including home and motor insurance.
Partner discounts on private health insurance, tech& appliances, and many more.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, studyassistanceand secondment opportunities.
employmenttype eligibility criteria apply
Applications close: Thursday,16April2026 11:59PM AEDT
Please note full time, part time, and job-sharing arrangements will be considered.
Make sure to discuss your application with your current manager before applying.
Adjustments and Support
If you require any support or adjustments toparticipateequitably in our recruitment process, we encourage you to reach out to recruitment@iag.com.au for a confidential conversation.
💡 Quick Summary
Seeking a career-building opportunity? The Principal, Channel Marketing position is now open for candidates interested in the Insurance sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Insurance is a plus.