We are seeking a highly motivated and experienced Product Marketer to join our team. As a Product Marketer, you will be responsible for developing and executing go-to-market strategies for our products, with the ultimate goal of driving adoption and revenue growth. You will work closely with cross-functional teams, including customer success, product and sales, to identify key customer needs and develop and create messaging and positioning that resonates with our target audience.

The ideal candidate will have a strong background in content, product marketing, a deep understanding of customer needs, and a proven track record of delivering successful go-to-market strategies.

Key Responsibilities:
• Develop content spread across thought leadership pieces, sales enablement resources, product videos, press releases, blog posts, social media posts, web pages, and other types of content that support planned campaigns to drive lead generation.
• Develop go-to-market strategies that drive product adoption and revenue growth.
• Develop and create messaging and positioning that resonates with our target audience.
• Develop and manage product messaging and positioning.
• Work with cross-functional teams, including sales and customer success, to ensure alignment and execution of go-to-market strategies.
• Measure and analyze the effectiveness of go-to-market strategies and adjust as needed.

Qualifications:
• Bachelor's degree in marketing, business, or a related field.
• 5+ years of experience in product marketing, preferably in B2B SaaS.
• Experience developing go-to-market strategies for new and existing products.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Self-starter with the ability to thrive in a fast-paced environment.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with marketing automation, CRM, and analytics tools.

If you are passionate about product marketing and want to join a dynamic team, we would love to hear from you.

About Us:

Provakil is a new-age legal operations management suite for enterprises. Provakil provides an integrated SaaS platform for legal teams to manage all legal operations including litigation, contracts, compliances, and intellectual property with customized workflows and analytics. We provide automatic data updates from 8000+ courts, trademark and patent registries, and other sources of public legal data. The platform is equipped with advanced ML/AI capabilities for intelligent document review, IP watch; search, case law research, and other use cases. Provakil is trusted by over 100 companies and 50 law firms to manage different aspects of their legal operations