Job Description
Qualifications
1-3 years of experience in product marketing for SaaS platforms, preferably with content and/or translations-focused solutions
Proven competence in digital marketing
Experience with market research and basic data analysis to understand market trends, customer behavior, and competitive landscape
Familiarity with product positioning and messaging strategies, demonstrating an ability to understand and articulate the value proposition of products or services
Involvement in content creation for various marketing channels, including but not limited to blogs, social media, emails, and website content
Participation in go-to-market strategies and product launch plans, even if in a supporting role
Understanding of digital marketing tactics (SEO, SEM, social media marketing) and how they contribute to overall marketing strategy
Exposure to sales enablement, providing materials or support that assist the sales team in selling more effectively
Proficiency with basic marketing and analytics tools such as Google Analytics, CRM software (e.g., Salesforce), and email marketing platforms (e.g., Mailchimp)
Familiarity with content management systems (CMS) for website content updates and blog publishing
Experience with Microsoft Office Suite or similar (e.g., Google Workspace), especially Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentation creation
Responsibilities
As no offering can go to market in a general sense, this role is designed to ensure offering success in any prioritized market
The solution marketer differs from a vertical lead, in that their focus is on driving qualified lead generation for industry use cases in collaboration with the product owner, digital marketing, sales, and production
Proactively collaborate with product owner to ensure effective documentation and dissemination of persona-specific use cases relevant to their industry of focus
Collaborate with product owner to ensure each use case has a fleshed out go-to-market including
Business case documentation (purpose, value props, ROI, positioning statement, vertical-specific SWOT, elevator pitches/solution narratives, market research, use case and persona-specific keywords, insights on relevant audience channels (digital and real-world)
Maintains a cadence of updates to ensure this information is up to date and readily useable at any moment
Collaborate with product owner and sales to determine highest priority use cases, then plan and execute inbound strategies with digital
Redundant to the product owner, the solution owner must guard these priorities for the team
Solution marketing lead must be clear on the respective roles of the product website and the vertical site (if relevant) in their inbound and search strategies
Plan and execute content and engagement calendars with product owner, SMEs, sales, production, and industry friendlies relevant to inbound strategy
Develop persona and use case specific landing pages and digital experiences to paid and organic search
Develop full funnel campaigns with comprehensive nurturing tactics to qualify leads
Supplement content funnel with SEO-boosting blog content and landing page updates
Work with product owner and sales to collect proof points via testimonials, case studies, etc
Collect feedback from sales on vertical-specific challenges and opportunities and report to product owner
Collaborate with sales enablement to ensure robust library of vertical-specific content for priority offerings
Researches and recommends creative ideas for campaigns, including web and real-world experiences, new digital tools for campaign effectiveness, etc
Job description
Do you want to work for the global leader in the language services and technology industry? Are you interested in helping international brands/organizations find and implement solutions that allow them to communicate, operate and sell their products and services efficiently and effectively? And are you the type of person who enjoys working in an innovative and vibrant workplace? Then TransPerfect is for you!
So you like what you hear but haven’t worked in ‘language’ before? That is not a problem, TransPerfect is far from “just a translation agency”. Our services portfolio covers everything from business support services such as interpretation, multicultural and digital marketing, SEO and website globalization to multimedia work, video, e-learning and training, and legal support services. All services and client partnerships are aided by best-in-breed software platforms, specialized in optimizing business processes.
Full details on the role are below:
Position Summary: TransPerfect is looking for a Product Marketing Specialist for our company’s flagship platform, GlobalLink.
This role is focused on bringing industry use cases to market for high value/high growth offerings. As no offering can go to market in a general sense, this role is designed to ensure offering success in any prioritized market. The solution marketer differs from a vertical lead, in that their focus is on driving qualified lead generation for industry use cases in collaboration with the product owner, digital marketing, sales, and production. The responsibilities are as follows:
Responsibilities:
• Proactively collaborate with product owner to ensure effective documentation and dissemination of persona-specific use cases relevant to their industry of focus
• Collaborate with product owner to ensure each use case has a fleshed out go-to-market including
1.Business case documentation (purpose, value props, ROI, positioning statement, vertical-specific SWOT, elevator pitches/solution narratives, market research, use case and persona-specific keywords, insights on relevant audience channels (digital and real-world)
2.Maintains a cadence of updates to ensure this information is up to date and readily useable at any moment
• Collaborate with product owner and sales to determine highest priority use cases, then plan and execute inbound strategies with digital
1.Redundant to the product owner, the solution owner must guard these priorities for the team
2.Solution marketing lead must be clear on the respective roles of the product website and the vertical site (if relevant) in their inbound and search strategies
• Plan and execute content and engagement calendars with product owner, SMEs, sales, production, and industry friendlies relevant to inbound strategy
• Develop persona and use case specific landing pages and digital experiences to paid and organic search
• Develop full funnel campaigns with comprehensive nurturing tactics to qualify leads
• Supplement content funnel with SEO-boosting blog content and landing page updates
• Work with product owner and sales to collect proof points via testimonials, case studies, etc.
• Collect feedback from sales on vertical-specific challenges and opportunities and report to product owner
• Collaborate with sales enablement to ensure robust library of vertical-specific content for priority offerings
• Researches and recommends creative ideas for campaigns, including web and real-world experiences, new digital tools for campaign effectiveness, etc.
Required Skills:
• 1-3 years of experience in product marketing for SaaS platforms, preferably with content and/or translations-focused solutions
• Proven competence in digital marketing
• Experience with market research and basic data analysis to understand market trends, customer behavior, and competitive landscape.
• Familiarity with product positioning and messaging strategies, demonstrating an ability to understand and articulate the value proposition of products or services.
• Involvement in content creation for various marketing channels, including but not limited to blogs, social media, emails, and website content.
• Participation in go-to-market strategies and product launch plans, even if in a supporting role.
• Understanding of digital marketing tactics (SEO, SEM, social media marketing) and how they contribute to overall marketing strategy.
• Exposure to sales enablement, providing materials or support that assist the sales team in selling more effectively.
• Proficiency with basic marketing and analytics tools such as Google Analytics, CRM software (e.g., Salesforce), and email marketing platforms (e.g., Mailchimp).
• Familiarity with content management systems (CMS) for website content updates and blog publishing.
• Experience with Microsoft Office Suite or similar (e.g., Google Workspace), especially Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentation creation.
1-3 years of experience in product marketing for SaaS platforms, preferably with content and/or translations-focused solutions
Proven competence in digital marketing
Experience with market research and basic data analysis to understand market trends, customer behavior, and competitive landscape
Familiarity with product positioning and messaging strategies, demonstrating an ability to understand and articulate the value proposition of products or services
Involvement in content creation for various marketing channels, including but not limited to blogs, social media, emails, and website content
Participation in go-to-market strategies and product launch plans, even if in a supporting role
Understanding of digital marketing tactics (SEO, SEM, social media marketing) and how they contribute to overall marketing strategy
Exposure to sales enablement, providing materials or support that assist the sales team in selling more effectively
Proficiency with basic marketing and analytics tools such as Google Analytics, CRM software (e.g., Salesforce), and email marketing platforms (e.g., Mailchimp)
Familiarity with content management systems (CMS) for website content updates and blog publishing
Experience with Microsoft Office Suite or similar (e.g., Google Workspace), especially Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentation creation
Responsibilities
As no offering can go to market in a general sense, this role is designed to ensure offering success in any prioritized market
The solution marketer differs from a vertical lead, in that their focus is on driving qualified lead generation for industry use cases in collaboration with the product owner, digital marketing, sales, and production
Proactively collaborate with product owner to ensure effective documentation and dissemination of persona-specific use cases relevant to their industry of focus
Collaborate with product owner to ensure each use case has a fleshed out go-to-market including
Business case documentation (purpose, value props, ROI, positioning statement, vertical-specific SWOT, elevator pitches/solution narratives, market research, use case and persona-specific keywords, insights on relevant audience channels (digital and real-world)
Maintains a cadence of updates to ensure this information is up to date and readily useable at any moment
Collaborate with product owner and sales to determine highest priority use cases, then plan and execute inbound strategies with digital
Redundant to the product owner, the solution owner must guard these priorities for the team
Solution marketing lead must be clear on the respective roles of the product website and the vertical site (if relevant) in their inbound and search strategies
Plan and execute content and engagement calendars with product owner, SMEs, sales, production, and industry friendlies relevant to inbound strategy
Develop persona and use case specific landing pages and digital experiences to paid and organic search
Develop full funnel campaigns with comprehensive nurturing tactics to qualify leads
Supplement content funnel with SEO-boosting blog content and landing page updates
Work with product owner and sales to collect proof points via testimonials, case studies, etc
Collect feedback from sales on vertical-specific challenges and opportunities and report to product owner
Collaborate with sales enablement to ensure robust library of vertical-specific content for priority offerings
Researches and recommends creative ideas for campaigns, including web and real-world experiences, new digital tools for campaign effectiveness, etc
Job description
Do you want to work for the global leader in the language services and technology industry? Are you interested in helping international brands/organizations find and implement solutions that allow them to communicate, operate and sell their products and services efficiently and effectively? And are you the type of person who enjoys working in an innovative and vibrant workplace? Then TransPerfect is for you!
So you like what you hear but haven’t worked in ‘language’ before? That is not a problem, TransPerfect is far from “just a translation agency”. Our services portfolio covers everything from business support services such as interpretation, multicultural and digital marketing, SEO and website globalization to multimedia work, video, e-learning and training, and legal support services. All services and client partnerships are aided by best-in-breed software platforms, specialized in optimizing business processes.
Full details on the role are below:
Position Summary: TransPerfect is looking for a Product Marketing Specialist for our company’s flagship platform, GlobalLink.
This role is focused on bringing industry use cases to market for high value/high growth offerings. As no offering can go to market in a general sense, this role is designed to ensure offering success in any prioritized market. The solution marketer differs from a vertical lead, in that their focus is on driving qualified lead generation for industry use cases in collaboration with the product owner, digital marketing, sales, and production. The responsibilities are as follows:
Responsibilities:
• Proactively collaborate with product owner to ensure effective documentation and dissemination of persona-specific use cases relevant to their industry of focus
• Collaborate with product owner to ensure each use case has a fleshed out go-to-market including
1.Business case documentation (purpose, value props, ROI, positioning statement, vertical-specific SWOT, elevator pitches/solution narratives, market research, use case and persona-specific keywords, insights on relevant audience channels (digital and real-world)
2.Maintains a cadence of updates to ensure this information is up to date and readily useable at any moment
• Collaborate with product owner and sales to determine highest priority use cases, then plan and execute inbound strategies with digital
1.Redundant to the product owner, the solution owner must guard these priorities for the team
2.Solution marketing lead must be clear on the respective roles of the product website and the vertical site (if relevant) in their inbound and search strategies
• Plan and execute content and engagement calendars with product owner, SMEs, sales, production, and industry friendlies relevant to inbound strategy
• Develop persona and use case specific landing pages and digital experiences to paid and organic search
• Develop full funnel campaigns with comprehensive nurturing tactics to qualify leads
• Supplement content funnel with SEO-boosting blog content and landing page updates
• Work with product owner and sales to collect proof points via testimonials, case studies, etc.
• Collect feedback from sales on vertical-specific challenges and opportunities and report to product owner
• Collaborate with sales enablement to ensure robust library of vertical-specific content for priority offerings
• Researches and recommends creative ideas for campaigns, including web and real-world experiences, new digital tools for campaign effectiveness, etc.
Required Skills:
• 1-3 years of experience in product marketing for SaaS platforms, preferably with content and/or translations-focused solutions
• Proven competence in digital marketing
• Experience with market research and basic data analysis to understand market trends, customer behavior, and competitive landscape.
• Familiarity with product positioning and messaging strategies, demonstrating an ability to understand and articulate the value proposition of products or services.
• Involvement in content creation for various marketing channels, including but not limited to blogs, social media, emails, and website content.
• Participation in go-to-market strategies and product launch plans, even if in a supporting role.
• Understanding of digital marketing tactics (SEO, SEM, social media marketing) and how they contribute to overall marketing strategy.
• Exposure to sales enablement, providing materials or support that assist the sales team in selling more effectively.
• Proficiency with basic marketing and analytics tools such as Google Analytics, CRM software (e.g., Salesforce), and email marketing platforms (e.g., Mailchimp).
• Familiarity with content management systems (CMS) for website content updates and blog publishing.
• Experience with Microsoft Office Suite or similar (e.g., Google Workspace), especially Excel/Google Sheets for data analysis and PowerPoint/Google Slides for presentation creation.
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketing Specialist | Vertical Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.