Salesforce Marketing Cloud and Datorama Specialist

Place of work Work from home
Contract type Full-time
Start date -
Salary -

Job details

Job description, work day and responsibilities

About FLAME University:

FLAME University is a pioneer in liberal education, offering an array of programs designed to foster intellectual growth and professional success. We are seeking a skilled Salesforce Marketing Cloud and Datorama Specialist to join our dynamic digital media team and contribute to our mission of transforming education.

Key Responsibilities:

Lead Analysis and Management:
• Analyze lead data to identify trends, insights, and actionable opportunities for targeted campaigns.
• Manage and maintain the lead database within Salesforce Marketing Cloud and Sales Cloud, ensuring accuracy and consistency.

Campaign Execution:
• Design, develop, and execute email marketing campaigns using Salesforce Marketing Cloud.
• Implement A/B testing, audience segmentation, and personalization to improve campaign performance.
• Monitor and optimize email deliverability, click-through rates, and overall engagement metrics.

Integration and Reporting:
• Coordinate with the Salesforce Sales Cloud team to ensure seamless integration and synchronization of data between platforms.
• Generate reports and dashboards to track campaign performance, lead conversion, and ROI metrics.
• Create analytical and comprehensive reports using Datorama to evaluate marketing effectiveness and calculate ROI.
• Use Datorama to integrate data from multiple sources and provide unified insights for decision-making.

Collaboration and Support:
• Work closely with the admissions and marketing teams to align email campaigns with broader marketing goals.
• Provide support for lead nurturing and engagement strategies through automation and workflows.

Technical Expertise:
• Maintain technical proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Audience Builder.
• Leverage Datorama for marketing intelligence, including advanced analytics, campaign performance tracking, and custom reporting.
• Stay updated on industry trends and emerging technologies to enhance campaign effectiveness.

Qualifications and Skills:
• Bachelor's degree in Computer Science, Information Technology, or related field.
• 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama.
• Proficiency in email marketing best practices, automation, and lead management.
• Strong analytical skills with the ability to interpret data and present actionable insights.
• Experience in creating analytical and ROI reports for marketing initiatives.
• Hands-on experience with Datorama for creating advanced dashboards and integrating data from multiple sources.
• Excellent communication and interpersonal skills to work with cross-functional teams.
• Certification in Salesforce Marketing Cloud, Sales Cloud, or Datorama (preferred).
Report this listing
Company Name: FLAME University
You will be redirected to another website to apply.
Offer ID: #1219298, Published: 2 weeks ago, Company registered: 1 month ago

Other offers

Ecommerce Merchandiser
2150login
We are seeking a skilled Ecommerce Merchandiser to oversee site-wide merchandising efforts. About the Role This position involves executing site-wide events and search results, developing merchandising for large site-wid...
Digital Marketing Agency Seeking Skilled Junior Developer
2150login
Junior Developer Opportunity We are looking for a proactive and adaptable Junior Developer who is already familiar with the fast-paced world of digital marketing agencies. This role involves working on multiple projects,...
Unlock Your Career in Sales and Marketing Automation
2150login
Job Title: Sales and Marketing Automation Specialist About the Role: We are seeking an experienced Sales and Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be resp...
Internship – Digital Marketing
2150login
Job description Job Category: Corporate Job Type: Full Time Job Location: Pune Description: We are looking for an energetic and self-motivated marketing intern to join our growing marketing department. If you’re an ambit...
MBA Marketing Freshers
2150login
Company Description Custom Soft is leading Software Provider based in India. Custom Soft provides full range of Software like Web Applications, Android Apps & I phone Apps for Insurance, Healthcare, Retail, Hotel, Re...
Management Trainee - Digital Marketing
2150login
Job Location: Pune Required Experience: 0-1 Years Desired Profile: Should be well versed in Search Engine and Social media Optimization and support on all advertising and promotional activities. Should have Strong verbal...
Role Clarity Document of Marketing Executive cum Inbound Sales
2150login
Roll: Marketing Executive Cum Inbound Sales Roll definition: Marketing Executive is one who is responsible for generating leads and promoting the organization and its product and services for branding purposes. Responsib...
Senior Executive Channel marketing
2150login
Job Description / Responsibilities • Evaluating and improving existing channel marketing strategies. • Developing new channel marketing strategies and implementing marketing plans. • Targeting specific channels to promot...
Associate Manager - Digital Marketing
2150login
We are looking forward to hire Digital Marketing Professionals in the following areas : What you will do:Strategize, conceptualize, and execute diverse Go-to-market strategies, working in close collaboration with YASH ho...
Digital Marketing Exceutive
2150login
Roles and Responsibility: - Should Have at least 6 months of experience in digital marketing of an IT services company - Must have excellent English communication skills ( written and verbal both) - Implementing and exec...
Performance Marketing Executive [2-3 years]
2150login
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boo...
Sales Marketing Manager
2150login
· Pune, IN
Job Description – Sales & Marketing Manager At Unipro, we believe in building partnerships that drive long-term growth. We're looking for proactive, dynamic professionals who can identify the right dealers and distri...
Paid Ad Specialist
2150login
Brickfolio is looking for Digital Marketing - Paid Ads Specialist to join our dynamic team and embark on a rewarding career journey We are looking for a highly skilled and results-driven Digital Marketing Specialist with...
Product Marketing-Active Components
2150login
About the Role: Are you an experienced Product Marketing Manager specializing in Active Components ready to take the next step in your career? Our client, a leading manufacturing company, is looking for a strategic, crea...