Unlock Your Career in Sales and Marketing Automation
Place of work
Work from home
Job details
Job description, work day and responsibilities
Job Title:
Sales and Marketing Automation Specialist
About the Role:
We are seeking an experienced Sales and Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, implementing, and managing end-to-end sales and marketing processes using Marketo solutions.
Key Responsibilities:
• Design and develop Marketo workflows, smart campaigns, and automation scripts to support sales and marketing processes.
• Configure Marketo lead management and engagement platforms to support lead scoring, routing, and email marketing campaigns.
• Develop custom objects, webhooks, velocity scripts, and domain configurations.
• Troubleshoot complex issues related to Marketo integrations, data synchronization, and workflow automation.
• Analyze and resolve data inconsistencies and errors using Salesforce and Marketo debug logs, API calls, and data validation tools.
Requirements:
• Certificate - Adobe Marketo Engage Business Practitioner
• Education - B-tech, BCA, MCA (IT)
• Skill Sets:
• Rest/SOAP APIs
• HTML, CSS, JavaScript
• Email Production
• Marketing Automation
• Campaign Management
• CRM Integration
• Data Analytics
• Velocity Scripts
• Lead Nurturing
• Marketing Analytics
• SQL
• Design Studio
• Problem Solving
• Presentation
• Marketo Integration
Benefits:
• Ownership of Marketo database, ensuring data integrity, completeness, and compliance with data privacy regulations.
• Monitoring and improving database health, including duplication standardization, and enrichment process.
• Building and maintaining smart lists, segmentation strategies, and dynamic content based on user behavior, lifecycle stages, and person data.
You will be redirected to another website to apply.
Offer ID: #1219332,
Published: 2 weeks ago,
Company registered: 1 month ago
