Job Description
Search Engine Marketing Specialist Job Description: An SEM Specialists duties include creating strategies with prominent search engines, developing and testing new keywords, managing Pay-Per-Click campaigns, analyzing click-through data and conducting research.
Responsibilities Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
Conduct research on online consumer trends to predict successful electronic marketing strategies.
Seek and provide information to help companies determine new online customer markets.
Measure and assess customer satisfaction of website
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links.
Writing and editing HTML, manipulating cascading style sheets (CSS), and an understanding of website design and usability
Should also have a thorough understanding of marketing principles and be able to apply these to Internet marketing.
Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends
Responsibilities Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
Conduct research on online consumer trends to predict successful electronic marketing strategies.
Seek and provide information to help companies determine new online customer markets.
Measure and assess customer satisfaction of website
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links.
Writing and editing HTML, manipulating cascading style sheets (CSS), and an understanding of website design and usability
Should also have a thorough understanding of marketing principles and be able to apply these to Internet marketing.
Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends
💡 Quick Summary
Seeking a career-building opportunity? The Search Engine Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.