Job Description
We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as a Senior Analyst, Digital Marketing.
The Senior Analyst, Digital Marketing drives strategic project management and digital measurement for CBH Holdings brands. This role optimizes marketing performance through data-driven decisions, overseeing project management, measurement, testing, and optimization of marketing investments. The main goal is to manage data for media mix models and marketing dashboards, supporting data-driven optimization of traffic, sales, lead generation, and customer development across all digital touchpoints.
This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Senior Analyst, Digital Marketing…
Lead the implementation, delivery, and refinement of data required for media mix modeling, establishing best practices and data governance to improve process over time
Develop automated tools and reporting dashboards, streamlining processes to enhance efficiency and provide insightful, real-time analytics and insights for performance marketing team
Enhance marketing measurement through tools, process and automation, serving as a company expert and raising awareness of opportunities and challenges
Drive automation efforts for repetitive tasks, working with the MarTech team
Partner with Customer Analytics, MarTech, and eCommerce Analytics teams to ensure effective data utilization, improve digital analytics IQ, and gain insights for marketing channels
Assist with design, implementation, and analysis of incrementality tests across digital marketing channels and maintain test and learn roadmap
Participate in projects to enhance technical capabilities, data structures and data integrity
Maintain strong relationships with internal and external business partners
What you’ll bring to the table…
Ability to serve as Digital Measurement expert, including Paid Search, Social, Display and other channels
Build and maintain measurement frameworks across programs, channels, and platforms
Demonstrates exceptional attention to detail in ensuring the accuracy, completeness, and efficiency of data collection, management, and storage processes
Identify outliers in large data sets across different data sources
Effectively communicate insights and learnings with the entire organization, fostering a culture of knowledge-sharing and continuous improvement
Highly flexible, self-starter, responsive, resourceful, and motivated with the ability to work independently as well as in a team setting
Experience partnering with vendors or 3rd parties in ensuring that deadlines are met and plans are accurate and budget/goals are achieved
Strong business acumen and analytical skills, coupled with an ability to translate data into actionable insights
We’d love to hear from you if you have…
5 years experience in Digital Marketing, eCommerce, Analytics or a related field; retail experience strongly preferred
Bachelor’s Degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience
Excellent Project Management, organization, and communication skills
Advanced proficiency in Excel required
Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Data Visualization tools (Tableau, Looker), or related knowledge in their underlying processes preferred
Familiarity with programming languages such as Javascript, Python etc. a strong plus
Minimum Starting Rate: $68,000.00 Annually
Up to: $90,000.00 Annually
Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.
💡 Quick Summary
Seeking a career-building opportunity? The Senior analyst, digital marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
