Job Description
Full job description
Lead brand, media & digital execution
Own innovation, packaging & portfolio strategy
Docklands Location, Hybrid Role.
About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. GWF’s business units include Tip Top, DON, Yumi's, MAURI and Jasol.
DON’s heritage goes back to the late 1800’s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
About the role:
We are seeking a Senior Brand Manager to join our Marketing team to lead and shape the strategic direction of our brand across our portfolio. You will be responsible for leading the implementation and execution of brand strategies across our retail channels.
Responsibilities:
Lead the strategy and manage the execution of brand architecture across the portfolio
Lead and manage media strategy and budget
Develop our digital strategy and manage our digital participation across all platforms
Lead and manage DON branded packaging design
Collaborate with Sales Team, to develop and implement joint business plans with key retail partners
Lead and manage brand led innovation initiatives
Lead the evaluation of communication spend effectiveness (ROI/ROAS)
Collaborate and align with Smallgoods Business Unit, on product development and 3 year pipelines that fit to portfolio and brand strategy
People leadership for a small team
Why join us:
Our Purpose is to Craft food that brings out ‘the good’.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
Flexible work arrangements
Community partnerships and initiatives, inc. 2 volunteer days per year
Options to purchase additional leave
Discounted products
Training and development programs
Global career opportunities
Various recognition programs and rewards, including an end of year celebration
Health and wellness initiatives
Study Assistance
About you:
Bachelors degree in Marketing or Business
5+ years experience in Brand Management within FMCG or a related industry
An accountable and collaborative individual
Strong expertise in brand architecture, media management, digital strategy, and packaging design
A strategic thinker able to analyse brand performance and market trends
Proficient in utilising consumer insight to develop marketing strategies and initiatives
Expert in design, aesthetics and packaging
Strong communicator and able to influence across all levels within a business
Excellent project management skills
Prior people leadership experience
Applications:
To apply for this opportunity please submit your resume and cover letter by clicking on the ‘Apply' button.
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to [email protected]
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and ******* test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID-19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID-19 vaccination.
Please note only shortlisted candidates will be contacted.
Lead brand, media & digital execution
Own innovation, packaging & portfolio strategy
Docklands Location, Hybrid Role.
About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. GWF’s business units include Tip Top, DON, Yumi's, MAURI and Jasol.
DON’s heritage goes back to the late 1800’s. Since the beginning, we have been passionate about crafting great-tasting meat products that Australians love. We produce ham, bacon, salami, smallgoods, and fresh pork.
We take great pride in our skills, techniques and brands, which have evolved over more than a century. We’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.
DON is also a leading Australian employer with offices and facilities in metropolitan and regional locations across the country. We take pride in being a responsible employer and a great place to work. We offer a safe and supportive environment where everyone can achieve their full potential.
About the role:
We are seeking a Senior Brand Manager to join our Marketing team to lead and shape the strategic direction of our brand across our portfolio. You will be responsible for leading the implementation and execution of brand strategies across our retail channels.
Responsibilities:
Lead the strategy and manage the execution of brand architecture across the portfolio
Lead and manage media strategy and budget
Develop our digital strategy and manage our digital participation across all platforms
Lead and manage DON branded packaging design
Collaborate with Sales Team, to develop and implement joint business plans with key retail partners
Lead and manage brand led innovation initiatives
Lead the evaluation of communication spend effectiveness (ROI/ROAS)
Collaborate and align with Smallgoods Business Unit, on product development and 3 year pipelines that fit to portfolio and brand strategy
People leadership for a small team
Why join us:
Our Purpose is to Craft food that brings out ‘the good’.
When you work at DON, not only will you be part of a community crafting iconic products that people love, you will also enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include (among others):
Flexible work arrangements
Community partnerships and initiatives, inc. 2 volunteer days per year
Options to purchase additional leave
Discounted products
Training and development programs
Global career opportunities
Various recognition programs and rewards, including an end of year celebration
Health and wellness initiatives
Study Assistance
About you:
Bachelors degree in Marketing or Business
5+ years experience in Brand Management within FMCG or a related industry
An accountable and collaborative individual
Strong expertise in brand architecture, media management, digital strategy, and packaging design
A strategic thinker able to analyse brand performance and market trends
Proficient in utilising consumer insight to develop marketing strategies and initiatives
Expert in design, aesthetics and packaging
Strong communicator and able to influence across all levels within a business
Excellent project management skills
Prior people leadership experience
Applications:
To apply for this opportunity please submit your resume and cover letter by clicking on the ‘Apply' button.
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier-free recruitment process via email to [email protected]
Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical including drug and ******* test and a security / background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID-19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID-19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID-19 vaccination.
Please note only shortlisted candidates will be contacted.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Brand Manager position is now open for candidates interested in the Media & Communication sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
