About 1702 Digital

1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.

It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.

Why are we one of the fastest-growing companies?

Within 5 years of our existence, companies like Adani Wilmar Limited, Dalmia, IDFC First, Narsee Monjee, Jubilant Foods, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC , Camlin to name a few, work with us us for their digital first marketing strategies and execution.

We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing and analytics.

Who are we looking for?

Designation: Copywriter

Location - Andheri East, Mumbai

Experience: 3 - 5 years
• Key Mandatory Skills:
• Excellent copywriting skills (your PI round will be a rapid fire of copies and puns and cult references across brands)
• Excellent visualization skills
• Immaculate grammar
• Knowledge of the digital first marketing industry overall
• Managing quality of creative output within timelines
• Additional Skills:
• Great pitch and presentation skills
• Good track record of upselling various creative formats
• Team coordination and time management skills

What will your Key Results Areas (KRAs) be?
• “If it doesn’t sell, it’s not a good copy”, they say. A one like KRA would be to write clear compelling copies across sectors and brands that differentiate.
• Knowing the difference between a ‘copy’ and a ‘caption’/’statement’ and writing simple yet striking and crisp copies
• Strong understanding of brand positioning, TG, sector, SWOT of the products and brands being worked upon
• Paid Media

a. Understanding nuances of various ad inventories and writing copies that increase CTR on FB ads, positively affect CTRs on Google Search copies etc.

b. Write impactful copies for sponsored posts and programmatic display ads or crisp copy led concepts for YT banners ads
• Brand Building

a. Coordinate with the brand and content strategy team to define campaign objectives and accordingly approach social copies

b. Understand what kind of copy and content works on various channels

c. Have very sharp 140-280 character writing skills to handle Twitter of certain brands

d. Know how to write empathetic ORM copies and do social listening
• Other Digital Properties

a. Write copies that works on emails, blogs, app notifications, etc that leads to better conversion

b. Understanding the UX preferences and how better copies affect conversion rates
• Pitches and New Clients

a. Assemble strategic insights into presentation materials for client

b. Ability to craft brand architectures by identifying key pillars, tonality, personality, brand promise, mission and manifesto via primary and/or existing research