Senior Copywriter|Mumbai

Job Description-

· Research industry-related topics and identify gaps in our content

· Write original copy for ads and social networks

· Brainstorm and bring ideas to life alongside an art director within the creative department.

· Use client briefs to conceive, develop and produce effective advertising campaigns.

· Write clear, persuasive, and original copy for social media, print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines.

· Liaise with Designers to enrich text with visual aids, like images and charts

· Shape language and tone used in sales emails, banners and brochures

· Ensure all content is up-to-date

Requirements and skills

· Proven work experience as a Senior Copywriter, or similar role

· Portfolio of published articles

· Excellent writing and editing skills, with a keen eye for detail

· Hands-on experience with Content Management Systems (e.g. WordPress)

· Ability to translate / adapt offline ideas to digital.

· The ability to take feedback well and adapt ideas to clients' and colleagues' needs.

· The capacity to multitask and meet tight deadlines.

· A good knowledge of popular culture and trends.

· An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)

· Solid time-management skills

· Basic keyword search knowledge