senior digital marketing executive

Senior Digital Marketing Executive (E-commerce & Meta/Google Ads) Job Description Job Overview: We are searching for a highly skilled Digital Marketing Expert with a focus on e-commerce and proficiency in managing Meta and Google Ads campaigns. This role demands at least 1 year of hands-on experience in digital marketing, with a strong emphasis on creating and optimizing advertising campaigns for e-commerce platforms. The ideal candidate will possess a deep understanding of digital marketing strategies, consumer behavior online, and the technical skills to leverage social media and search engine platforms to increase brand visibility, engagement, and sales. Key Responsibilities: ● Campaign Management: Design, implement, and manage advertising campaigns on Facebook and Google Ads with a focus on e-commerce objectives. Optimize campaigns for maximum effectiveness and ROI. ● E-commerce Strategy: Develop and execute comprehensive digital marketing strategies to support e-commerce sales, including SEO/SEM, email marketing, social media, and display advertising campaigns. ● Analytics and Reporting: Analyze campaign performance data to identify trends, measure ROI, and make data-driven decisions to optimize future campaigns. Prepare regular reports for management on campaign performance, insights, and recommendations for improvement. ● Market Research: Conduct market research to identify e-commerce trends, customer behavior, and competitor activity. Use insights to inform campaign strategies and product positioning. ● Content Creation: Collaborate with content creators to develop engaging and relevant ad content that aligns with campaign goals and audience interests. ● Budget Management: Manage campaign budgets and allocate resources efficiently to maximize returns across platforms. ● Collaboration: Work closely with the sales, product, and design teams to ensure campaign and brand consistency. Provide insights and recommendations to support sales and marketing strategies. Main Requirements: ● Proven experience in digital marketing, specifically with a focus on e-commerce and expertise in Facebook and Google Ads. ● Strong understanding of current online marketing concepts, strategy, and best practices. ● Experience with analytics tools (e.g., Google Analytics, Facebook Insights) and the ability to interpret and act on data. ● Knowledge of SEO/SEM and digital marketing channels. ● Excellent communication and interpersonal skills, with the ability to work collaboratively across teams. ● Creativity and analytical abilities. ● Ability to manage multiple campaigns simultaneously and work under pressure to meet deadlines. Skills: ● Expertise in Facebook and Google Ads management, including campaign setup, optimization, and reporting. ● Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints. ● Proficiency in marketing automation technology and digital marketing tools. ● Solid knowledge of website and marketing analytics tools. ● Excellent written and verbal communication skills. Experience: ● Minimum 1 year of hands-on experience in digital marketing, with a specific focus on e-commerce and managing Facebook and Google advertising campaigns. This position is perfect for a Digital Marketing Expert who is passionate about leveraging online platforms to drive e-commerce success. If you have a proven track record of creating and optimizing impactful digital marketing campaigns and are excited about the opportunity to contribute to our company's growth, we encourage you to apply.