Senior Manager Digital Marketing

reporting results and educating all levels of management. The ideal candidate is a true marketer who specializes in the digital channel. This is a central service function and will support the organization broadly.

What you will do in this role:

Digital Marketing Strategy and Planning: Collaborate with strategic marketing team and cross-functional teams to develop digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.
Digital Marketing Execution: Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.
Website Creation and Management: Lead the development and revisions/updates to all websites, including strategy, content and engagement reporting. Manage digital agencies.
Lead and Campaign Workflows: Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.
Design and Layout: Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement. Work with strategic marketers and corp comms to revise and refresh websites.
Message Testing: Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.
Social Media Strategies: Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.
Analytics: Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.
What qualifications you will need:

Bachelor's degree in Business or Digital Marketing, Information Technology or a related field.
Minimum 7 years of progressively responsible experience in a B2B digital marketing role implementing marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.
Experience developing and executing digital marketing strategies and tactics.
Experience in developing content strategies supported by SEO/SEM.
Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce or similar tools
Experience selecting and managing third-party vendors to launch campaigns.
Experience in effectively selecting, setting up and integrating technology stacks.
Track record of managing paid search, paid social and display advertising programs to a profitable ROI.
Certification of Advanced Digital Media Marketing, Google Digital Marketing or equivalent is preferred.
Certification of Google Analytics is preferred.
In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.



HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Manager Digital Marketing opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, ****** orientation, age, marital status, veteran status, or disability status.

HT-AFHP

 

United States
Arkansas
Nashville Show on map Get directions