Job Description
About the client:
- Company Name: One of theleading consumer durable company
- Industries: Consumer Durables, FMCG / Foods / Beverage, Automobile
- Company Type: Forbes Global 2000
- Funding Stage: Other
- Headquarter Location: Delhi NCR
- Nature of Offering: Product
- Founding Year: 1+00
- No of Employees: 501-1000
Sr Manager Digital Marketing
Reporting to: Head Marketing
- MBA from Premier institute with 3-4 years of experience preferred.
- Prefer a candidate having experience in performance marketing campaign and growth marketing
Location: Mumbai
Job Profile:
- Lead the company's foray into the digital space with the objective of customer engagement, acquisition and retention.
- Responsible for all aspects of website management, demand generation, user acquisition and driving conversions.
- Setup, own and drive the integrated CRM approach with objective of customer retention
- Build a seamless consumer engagement model for company using the First Party Data procured from the website
- Optimise the user journey on the website aiming for higher consumer engagement and conversions
- As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams.
- Well versed with performance marketing - online customer acquisition and retention campaigns.
- Background knowledge of working/developing sites and exposure to Technology -Shopify/Magento/SAAS based platform etc. will be a plus.
- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics.
- Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting
- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus.
- Problem Solving, Data analysis, Project management, Process Monitoring, etc
- Company Name: One of theleading consumer durable company
- Industries: Consumer Durables, FMCG / Foods / Beverage, Automobile
- Company Type: Forbes Global 2000
- Funding Stage: Other
- Headquarter Location: Delhi NCR
- Nature of Offering: Product
- Founding Year: 1+00
- No of Employees: 501-1000
Sr Manager Digital Marketing
Reporting to: Head Marketing
- MBA from Premier institute with 3-4 years of experience preferred.
- Prefer a candidate having experience in performance marketing campaign and growth marketing
Location: Mumbai
Job Profile:
- Lead the company's foray into the digital space with the objective of customer engagement, acquisition and retention.
- Responsible for all aspects of website management, demand generation, user acquisition and driving conversions.
- Setup, own and drive the integrated CRM approach with objective of customer retention
- Build a seamless consumer engagement model for company using the First Party Data procured from the website
- Optimise the user journey on the website aiming for higher consumer engagement and conversions
- As the role involves working with multiple teams across the organization, the ideal candidate should be proficient in project management, internal stakeholder management and working with cross functional teams.
- Well versed with performance marketing - online customer acquisition and retention campaigns.
- Background knowledge of working/developing sites and exposure to Technology -Shopify/Magento/SAAS based platform etc. will be a plus.
- Experience in managing multiple agency partners like media agency, web developers, payment gateway, 3P partner, creative team and analytics.
- Data Analytics and activation - Use the first party data/big data to segment the consumer, integrate it with the CRM system and disseminate content for retargeting
- Experience with Website Design and development (UI/UX understanding, creating wireframes, understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.), knowledge of SEO and SEM will be a plus.
- Problem Solving, Data analysis, Project management, Process Monitoring, etc
💡 Quick Summary
Seeking a career-building opportunity? The Senior Manager | Digital Marketing | SaaS | IIM|ISB|FMS|MDI position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.