Senior Marketing Analytics Manager

Full job description
Overview
We are seeking a detail-oriented and analytical Senior Marketing Analytics Manager to join our dynamic team. In this role, you will be responsible for leveraging data to drive marketing strategies, enhance customer engagement, and optimize campaign performance. The ideal candidate will possess strong analytical skills and a passion for transforming data into actionable insights that support business objectives.

Duties

Develop and implement comprehensive marketing analytics strategies to measure the effectiveness of campaigns across various channels.
Analyze large datasets to identify trends, patterns, and opportunities for improvement in marketing initiatives.
Collaborate with cross-functional teams including marketing, sales, and product development to align analytics efforts with business goals.
Create detailed reports and presentations that communicate findings and recommendations to stakeholders at all levels.
Monitor key performance indicators (KPIs) and provide regular updates on marketing performance metrics.
Utilize advanced analytical tools and software to enhance data collection, analysis, and reporting processes.
Stay current with industry trends and best practices in marketing analytics to ensure the organization remains competitive.
Skills

Proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
Strong knowledge of statistical analysis techniques and methodologies.
Excellent problem-solving skills with a keen attention to detail.
Ability to communicate complex data insights in a clear and concise manner to non-technical audiences.
Experience with A/B testing, customer segmentation, and predictive modeling is highly desirable.
Familiarity with digital marketing channels including SEO, PPC, email marketing, and social media analytics.
Strong project management skills with the ability to manage multiple projects simultaneously while meeting deadlines. Join us as we strive to enhance our marketing efforts through data-driven decision-making!
Job Type: Full-time

Pay: $110,004.53 - $132,478.58 per year

Benefits:

401(k)
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Work Location: In person

 

United States
Arkansas
Nashville Show on map Get directions