Job Description
Full job description
The Senior Marketing Manager, Australia & New Zealand plays a key role in shaping and delivering ESR’s marketing and communications agenda in the ANZ market. This role leads the execution of integrated marketing programs that strengthen ESR’s brand, deepen customer and investor engagement and support the business’s growth ambitions across Australia and New Zealand.
Reporting to the Group CMO, the Senior Marketing Manager works closely with commercial, development, leasing and asset management teams locally, as well as Group Marketing across the region, and leads marketing and communications engagement with senior leadership across the ANZ business. The role offers strong visibility, influence and scope for progression within the business over time.
About You
You’re a senior marketing and communications professional with a strong track record delivering integrated, high‑quality work in complex organisations. You’re commercially minded, confident working with senior leaders, and comfortable translating business priorities into clear, effective marketing and communications activity.
You enjoy leading teams and building capability, while staying close enough to the detail to ensure quality execution. You’re organised, proactive and able to manage multiple priorities in a fast‑moving environment, bringing structure and momentum to the way marketing is delivered.
You value collaboration and partnership, working easily across disciplines such as leasing, asset management, development and capital transactions. You’re motivated by the opportunity to make a visible impact locally, with the scope to broaden your influence and progress within the business over time.
Brand, Marketing & Communications Delivery
Execute ESR’s national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence.
Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity.
Ensure consistent application of ESR’s brand guidelines across all channels, touchpoints and marketing materials.
Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards.
Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites.
Content, Digital & Collateral Management
Manage ESR Australia & New Zealand’s digital presence, including the local corporate website, and provide content for Group social channels.
Develop and oversee high‑quality submissions, pitches and bespoke proposals that position ESR as a preferred partner.
Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content.
Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‑curated and accessible.
Maintain content and image libraries with strong quality control and brand alignment.
Review and quality‑check all marketing content and communications for accuracy, clarity and brand consistency.
Stakeholder Engagement & External Representation
Manage public relations activity, supporting media engagement, brand reputation and issue management as required.
Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies.
Partner with regional ESR teams on Group‑level initiatives, ensuring alignment and effective Australian and New Zealand market representation.
Performance, Insights & Reporting
Track and report on marketing performance, campaign effectiveness and customer engagement metrics.
Provide insights and recommendations to support continuous optimisation and informed decision‑making.
Team Leadership
Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
Champion strong operational discipline, forward planning and continuous improvement across marketing processes.
The Senior Marketing Manager, Australia & New Zealand plays a key role in shaping and delivering ESR’s marketing and communications agenda in the ANZ market. This role leads the execution of integrated marketing programs that strengthen ESR’s brand, deepen customer and investor engagement and support the business’s growth ambitions across Australia and New Zealand.
Reporting to the Group CMO, the Senior Marketing Manager works closely with commercial, development, leasing and asset management teams locally, as well as Group Marketing across the region, and leads marketing and communications engagement with senior leadership across the ANZ business. The role offers strong visibility, influence and scope for progression within the business over time.
About You
You’re a senior marketing and communications professional with a strong track record delivering integrated, high‑quality work in complex organisations. You’re commercially minded, confident working with senior leaders, and comfortable translating business priorities into clear, effective marketing and communications activity.
You enjoy leading teams and building capability, while staying close enough to the detail to ensure quality execution. You’re organised, proactive and able to manage multiple priorities in a fast‑moving environment, bringing structure and momentum to the way marketing is delivered.
You value collaboration and partnership, working easily across disciplines such as leasing, asset management, development and capital transactions. You’re motivated by the opportunity to make a visible impact locally, with the scope to broaden your influence and progress within the business over time.
Brand, Marketing & Communications Delivery
Execute ESR’s national marketing and communications strategy across Australia and New Zealand to strengthen brand reputation and market presence.
Lead marketing initiatives across the ANZ portfolio, including campaigns, asset branding, customer communications and launch activity.
Ensure consistent application of ESR’s brand guidelines across all channels, touchpoints and marketing materials.
Oversee the refresh, governance and rollout of marketing tools and templates (including Templafy), aligned to Group brand standards.
Manage the execution of ANZ signage guidelines, ensuring consistent brand representation across physical ESR sites.
Content, Digital & Collateral Management
Manage ESR Australia & New Zealand’s digital presence, including the local corporate website, and provide content for Group social channels.
Develop and oversee high‑quality submissions, pitches and bespoke proposals that position ESR as a preferred partner.
Develop and maintain corporate collateral including brochures, signage, banners, newsletters, welcome packs, photography and other local content.
Oversee the ESR ANZ Marketing Toolbox, ensuring content is current, well‑curated and accessible.
Maintain content and image libraries with strong quality control and brand alignment.
Review and quality‑check all marketing content and communications for accuracy, clarity and brand consistency.
Stakeholder Engagement & External Representation
Manage public relations activity, supporting media engagement, brand reputation and issue management as required.
Build strong, productive relationships with external agencies, suppliers and industry partners, including PR, creative, real estate and digital agencies.
Partner with regional ESR teams on Group‑level initiatives, ensuring alignment and effective Australian and New Zealand market representation.
Performance, Insights & Reporting
Track and report on marketing performance, campaign effectiveness and customer engagement metrics.
Provide insights and recommendations to support continuous optimisation and informed decision‑making.
Team Leadership
Lead, coach and develop members of the ANZ Marketing team, fostering high performance, collaboration and accountability. Currently this role has one direct report.
Champion strong operational discipline, forward planning and continuous improvement across marketing processes.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.