Job Description
Job Description
CJ's Senior Marketing Specialist, APAC will be responsible for positioning CJ's innovative solutions, planning customer experiences at industry-sponsored and CJ-hosted programs/events and driving lead generation and account-based marketing in the region.
You will work closely with our global specialized team members to conceptualize, develop, and execute marketing strategies and tactics such as lead generation campaigns; social strategies and communications; account-based marketing tactics; virtual and in-person events from start to finish for sponsored tradeshows, corporate events, and regional conferences, and other marketing tactics, with area experts, such as SEO/SEM.
We're looking for someone with a strong understanding of digital marketing and growth marketing. You'll be a go-to for soliciting input from internal stakeholders. You will use this information to help create marketing for CJ that resonates in the industry and wins business. You will be accountable for measuring the success of your program and adjust and optimize it.
This person is a detail-oriented, creative, and technically capable marketer who can work cross-functionally connecting our global marketing team with business stakeholders in the region. They will manage marketing projects, priorities, and budgets.
This is an exciting opportunity for a self-starter to thrive in a dynamic environment and demonstrate seamless project management skills while contributing to company goals.
What You'll Do:
• Work with the global marketing team to create an annual marketing plan for your region in close collaboration with the business stakeholders in the region, including key initiatives and deliverables per quarter with measurement for success.
• Manage and promote the execution of virtual and in-person events from start to finish for all assigned industry-sponsored tradeshows, corporate events, and field marketing programs.
• Manage event plans and deliverables, including setting timelines, division of duties, working with global marketing on content development and speaker sourcing, event sponsorship contract management, vendor sourcing, and relationships, promotions, collateral/marketing materials, giveaways and promotional items, A/V, food & beverage, labor, shipping logistics, staffing, hotels, etc.
• Oversee creating and localizing all content and communications, including marketing emails, web content, creative assets, and internal event updates.
• Collaborate with other marketing functions, including product marketing, content, brand/design, social, and business development, to plan event strategy and execute all event-related deliverables.
• Track and measure metrics for all tactics to make decisions on success and future programs.
• Manage overall regional and event budget successfully, tracking and negotiating vendor payments and actual expenses.
• Manage other marketing tactics such as SEO, SEM, and LinkedIn Campaigns from ideation to execution and measurement.
• Manage outside partner and vendor relationships.
• Willing to travel as needed to support team meetings, site visits, set-up, on-site execution, and tear-down.
Qualifications
• Related work experience and a minimum of 5+ years experience in the online marketing industry-ideally with events and tradeshow experience.
• The applicant will have strong written and spoken English communication skills.
• Self-starter with a sense of urgency and strong work ethic with the ability to think strategically and execute tactically
• Exceptional communication skills via any medium--verbal, written, one-on-one, group, formal, informal, etc.
• Must be a highly organized, detail-oriented self-starter with a track record of leading projects from concept to completion with minimal oversite.
• Strong presentation skills and experience in expectation setting with stakeholders and/or leadership.
• Strong interpersonal skills and the ability to build relationships with the business and stakeholders and to persuade, influence, and create consensus.
• Vendor sourcing, management, and event contract negotiation skills; registration and event communication best practices (experience with event platforms)
• Experience with paid media management is a plus.
• Ability to accept and interpret constructive feedback and pivot accordingly.
• Ability to create clarity, operate, and thrive in ambiguity.
• Strong experience in Microsoft Office, especially proficient in PPT and Excel.
Additional Information
Publicis Groupe Commitment to Diversity & Equity Policy:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion . Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.
• Our Core values " VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact
Equal Employment Commitment:
• We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, ****** orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
• When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
• We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management
CJ's Senior Marketing Specialist, APAC will be responsible for positioning CJ's innovative solutions, planning customer experiences at industry-sponsored and CJ-hosted programs/events and driving lead generation and account-based marketing in the region.
You will work closely with our global specialized team members to conceptualize, develop, and execute marketing strategies and tactics such as lead generation campaigns; social strategies and communications; account-based marketing tactics; virtual and in-person events from start to finish for sponsored tradeshows, corporate events, and regional conferences, and other marketing tactics, with area experts, such as SEO/SEM.
We're looking for someone with a strong understanding of digital marketing and growth marketing. You'll be a go-to for soliciting input from internal stakeholders. You will use this information to help create marketing for CJ that resonates in the industry and wins business. You will be accountable for measuring the success of your program and adjust and optimize it.
This person is a detail-oriented, creative, and technically capable marketer who can work cross-functionally connecting our global marketing team with business stakeholders in the region. They will manage marketing projects, priorities, and budgets.
This is an exciting opportunity for a self-starter to thrive in a dynamic environment and demonstrate seamless project management skills while contributing to company goals.
What You'll Do:
• Work with the global marketing team to create an annual marketing plan for your region in close collaboration with the business stakeholders in the region, including key initiatives and deliverables per quarter with measurement for success.
• Manage and promote the execution of virtual and in-person events from start to finish for all assigned industry-sponsored tradeshows, corporate events, and field marketing programs.
• Manage event plans and deliverables, including setting timelines, division of duties, working with global marketing on content development and speaker sourcing, event sponsorship contract management, vendor sourcing, and relationships, promotions, collateral/marketing materials, giveaways and promotional items, A/V, food & beverage, labor, shipping logistics, staffing, hotels, etc.
• Oversee creating and localizing all content and communications, including marketing emails, web content, creative assets, and internal event updates.
• Collaborate with other marketing functions, including product marketing, content, brand/design, social, and business development, to plan event strategy and execute all event-related deliverables.
• Track and measure metrics for all tactics to make decisions on success and future programs.
• Manage overall regional and event budget successfully, tracking and negotiating vendor payments and actual expenses.
• Manage other marketing tactics such as SEO, SEM, and LinkedIn Campaigns from ideation to execution and measurement.
• Manage outside partner and vendor relationships.
• Willing to travel as needed to support team meetings, site visits, set-up, on-site execution, and tear-down.
Qualifications
• Related work experience and a minimum of 5+ years experience in the online marketing industry-ideally with events and tradeshow experience.
• The applicant will have strong written and spoken English communication skills.
• Self-starter with a sense of urgency and strong work ethic with the ability to think strategically and execute tactically
• Exceptional communication skills via any medium--verbal, written, one-on-one, group, formal, informal, etc.
• Must be a highly organized, detail-oriented self-starter with a track record of leading projects from concept to completion with minimal oversite.
• Strong presentation skills and experience in expectation setting with stakeholders and/or leadership.
• Strong interpersonal skills and the ability to build relationships with the business and stakeholders and to persuade, influence, and create consensus.
• Vendor sourcing, management, and event contract negotiation skills; registration and event communication best practices (experience with event platforms)
• Experience with paid media management is a plus.
• Ability to accept and interpret constructive feedback and pivot accordingly.
• Ability to create clarity, operate, and thrive in ambiguity.
• Strong experience in Microsoft Office, especially proficient in PPT and Excel.
Additional Information
Publicis Groupe Commitment to Diversity & Equity Policy:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion . Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.
• Our Core values " VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact
Equal Employment Commitment:
• We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, ****** orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
• When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
• We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
