Job Description
About Gameskraft
Established in 2017, Gameskraft has become one of India’s fastest-growing companies. We are building the world's most-loved online gaming ecosystem, one game at a time. Started by a group of passionate gamers, we have grown from a small team of 5-6 members to a large family of 600+ Krafters, working out of our office in Prestige Tech Park, Bangalore.
Our short-term success lies in the fact that we strive to focus on building a safe, secure, and responsible gaming environment for everyone. Our vision is to create unmatched experiences every day and everywhere. We set the highest benchmarks in the industry in terms of design, technology, and intuitiveness. We are the industry’s only ISO 27001 and ISO +001-certified company.
Job Description: Senior Marketing Manager
What you'll do
• Managing performance marketing for the biggest gaming company.
• You will be responsible for acquiring new playing users at the most optimized cost
• You will be working/managing campaigns across FB, Google, DV360, Paid media buys & other programmatic / DSP platform
• You will be working on developing logics/rules to optimize campaigns with the best optimiser tool available in the industry
• Some key metrics that you would be owning: New user Acquisition, Cost per new user, Quality of new user, Conversion Rates
• You will be using world-class BI and communication tools to move the ship in the right direction
• Need to have a good understanding about near tools like GTM, GA, Appsflyer etc
• Test and optimise the landing pages regularly.
• Analyse data and figure out leaky product and communication flows and fix them
• Keep growing the new user acquisitions, month on month, simple.. :)
What you’ll bring
• At least 5-7 years of previous experience in performance marketing in B2C internet companies
• Experience in running experiments, A/B, building hypotheses etc.
• Experience in managing significantly huge budgets.
• Demonstrated ability in handling and optimising campaigns across different paid, partnerships / programmatic channels.
• Go getter attitude - Mustn’t shy away from experiments and analysing the outcome properly for future scalability
• Creative thinking and data driven approach for problem solving.
• Revenue centricity. You will be working for one of the largest gaming companies from India
• Comfortable with understanding technical nuances, the curiosity to learn and the desire to know the domain deeply.
• Comfortable in working with cross functional teams, and owning the outcomes
• Good understanding of data and the knack of finding meaningful insights and making decisions based on them.
• Ability to adapt to an evolving environment.
What can you expect?
Work Culture
• A true startup culture - young, fast paced, where you are driven by personal ownership of solving challenges that help you grow fast
• Focus on innovation, data orientation, being results driven, taking on big goals, and adapting fast
• A high performance, meritocratic environment, where we share ideas, debate, and grow together with each new product
• Massive and direct impact on the work you do. Growth through solving dynamic challenges
• Leveraging technology & analytics to solve large scale challenges
• Working with cross functional teams to create great products and take them to market
• Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry
Compensation & Benefits
• Attractive compensation and ESOP package
• INR 10 Lakh medical insurance cover for yourself and your family
• Fair & transparent performance appraisals
• An attractive Car Lease policy
• Relocation benefits
• A vibrant office space with fully stocked pantries. And your lunch is on us!
Your family at Gameskraft
We understand that the people you work with are like your family, you live and grow along with them. At Gameskraft, how much you do and how you learn from your seniors and colleagues determines how much fun you have with us.
Here is a list of Gameskraft’s folks, you can expect to interact daily:
https://www.linkedin.com/in/minhaz-hazarika/
https://www.linkedin.com/in/harish-rawat-824818a/
We are committed to providing equal employment opportunities and creating an inclusive work environment. Remember, together, we can achieve more
Established in 2017, Gameskraft has become one of India’s fastest-growing companies. We are building the world's most-loved online gaming ecosystem, one game at a time. Started by a group of passionate gamers, we have grown from a small team of 5-6 members to a large family of 600+ Krafters, working out of our office in Prestige Tech Park, Bangalore.
Our short-term success lies in the fact that we strive to focus on building a safe, secure, and responsible gaming environment for everyone. Our vision is to create unmatched experiences every day and everywhere. We set the highest benchmarks in the industry in terms of design, technology, and intuitiveness. We are the industry’s only ISO 27001 and ISO +001-certified company.
Job Description: Senior Marketing Manager
What you'll do
• Managing performance marketing for the biggest gaming company.
• You will be responsible for acquiring new playing users at the most optimized cost
• You will be working/managing campaigns across FB, Google, DV360, Paid media buys & other programmatic / DSP platform
• You will be working on developing logics/rules to optimize campaigns with the best optimiser tool available in the industry
• Some key metrics that you would be owning: New user Acquisition, Cost per new user, Quality of new user, Conversion Rates
• You will be using world-class BI and communication tools to move the ship in the right direction
• Need to have a good understanding about near tools like GTM, GA, Appsflyer etc
• Test and optimise the landing pages regularly.
• Analyse data and figure out leaky product and communication flows and fix them
• Keep growing the new user acquisitions, month on month, simple.. :)
What you’ll bring
• At least 5-7 years of previous experience in performance marketing in B2C internet companies
• Experience in running experiments, A/B, building hypotheses etc.
• Experience in managing significantly huge budgets.
• Demonstrated ability in handling and optimising campaigns across different paid, partnerships / programmatic channels.
• Go getter attitude - Mustn’t shy away from experiments and analysing the outcome properly for future scalability
• Creative thinking and data driven approach for problem solving.
• Revenue centricity. You will be working for one of the largest gaming companies from India
• Comfortable with understanding technical nuances, the curiosity to learn and the desire to know the domain deeply.
• Comfortable in working with cross functional teams, and owning the outcomes
• Good understanding of data and the knack of finding meaningful insights and making decisions based on them.
• Ability to adapt to an evolving environment.
What can you expect?
Work Culture
• A true startup culture - young, fast paced, where you are driven by personal ownership of solving challenges that help you grow fast
• Focus on innovation, data orientation, being results driven, taking on big goals, and adapting fast
• A high performance, meritocratic environment, where we share ideas, debate, and grow together with each new product
• Massive and direct impact on the work you do. Growth through solving dynamic challenges
• Leveraging technology & analytics to solve large scale challenges
• Working with cross functional teams to create great products and take them to market
• Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry
Compensation & Benefits
• Attractive compensation and ESOP package
• INR 10 Lakh medical insurance cover for yourself and your family
• Fair & transparent performance appraisals
• An attractive Car Lease policy
• Relocation benefits
• A vibrant office space with fully stocked pantries. And your lunch is on us!
Your family at Gameskraft
We understand that the people you work with are like your family, you live and grow along with them. At Gameskraft, how much you do and how you learn from your seniors and colleagues determines how much fun you have with us.
Here is a list of Gameskraft’s folks, you can expect to interact daily:
https://www.linkedin.com/in/minhaz-hazarika/
https://www.linkedin.com/in/harish-rawat-824818a/
We are committed to providing equal employment opportunities and creating an inclusive work environment. Remember, together, we can achieve more
💡 Quick Summary
Seeking a career-building opportunity? The Senior Performance Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
