Senior Specialist Digital Marketing

Job DescriptionRole Independently managing and executing end-to-end search marketing (SEO & SEM) campaigns for various Mastercard digital assets. Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals. Developing high-quality, optimized content related to search marketing. Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites. Analyzing search performance and generating insightful reports and dashboards. Staying updated with the latest trends in search marketing and implementing them in day-to-day work. Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing. Improving work efficiency by leveraging tools & automating processes. Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals. Guiding & mentoring junior members of the team to help them deliver effectively & efficiently. All About You Must have strong & proven experience in the field of search marketing (both SEO & SEM) Must have good experience in the field of web analytics Must have excellent written and verbal communication skills Must have high proficiency in MS Excel, PowerPoint & Word Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics Good to have experience in mentoring junior team members Good to have an understanding of HTML, CSS, JavaScript Can easily collaborate with different teams within the organization Have advanced analytical and problem-solving skills.