Job Description
About the Role:
Grade Level (for internal use):
09
The Team: You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
The Impact: Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
What’s in it for you:
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients’ decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
Senior Specialist – Marketing Operations
Responsibilities
• Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
• Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
• Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
• Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
• Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
• Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
• Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
• Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
• Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
• Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
• Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
• Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
• Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
________________________________________
What We’re Looking For
Basic Qualifications
• MBA or Bachelor’s degree in Marketing, Business, or a related field — or equivalent experience.
• Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
• Marketo Certified Expert preferred
• At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
• Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
• Self-starter with a proven track record of taking initiative and driving results.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• Strong analytical and problem-solving skills with high attention to detail.
• Experience with database management or report building tools is a plus.
• Willingness to work rotational shifts based on business needs.
Grade Level (for internal use):
09
The Team: You will join a very collegial and professional global marketing operations team that optimizes processes, technology, data and analytics to power a high-performing marketing organization and drive alignment across the funnel by managing critical, high-visibility projects, leveraging a wide variety of platforms.
The Impact: Your position on the Global marketing operations team is critical to driving alignment and focus on campaign creation and launch via both marketing automation and content experience platforms, as well as in managing the day-to-day execution and fulfilment of marketing campaigns; responsibilities also include aligning campaigns with Marketo programs and related assets, performing assigned tasks in a workflow management tool for managing daily projects. The Senior Specialist plays an integral role in driving and refining critical elements of our marketing projects, with respect to overall process improvement, data quality and key operational excellence performance metrics.
What’s in it for you:
Our marketing team is responsible for capturing the attention of target audience, promoting the strong SPGMI brand and facilitating our clients’ decision-making processes. If you are a meticulous person, have a technical mindset and love to think outside the box, we want to talk to you The ideal candidate will partner with SPGMI Marketing Managers on executing promotional campaigns, running and analyzing reports and driving in the campaign design process.
Senior Specialist – Marketing Operations
Responsibilities
• Plan, manage, and execute marketing campaigns using an integrated marketing automation platform (Marketo) and CRM system (Salesforce) to drive pipeline growth.
• Design and manage lead nurturing programs to move prospects efficiently through the sales funnel.
• Implement and optimize lead scoring and grading models to help Sales prioritize the highest-quality leads.
• Monitor and analyze campaign performance; deliver actionable insights and recommendations for continuous improvement.
• Ensure all campaigns align with overall marketing goals, brand guidelines, and messaging standards.
• Own and support process development, implementation, and continuous improvement initiatives for assigned marketing teams, including rollouts and change management to enhance workflows and efficiency.
• Collaborate closely with marketing stakeholders and the events, website, and social media teams to integrate marketing automation, email marketing, and other digital tactics into campaign execution.
• Manage daily tasks, deadlines, and requests using the Monday.com workflow management tool to ensure timely delivery of marketing projects.
• Oversee calendars, processes, and program documentation to enable smooth execution and on-time delivery of campaigns and initiatives.
• Develop and maintain a strong understanding of universe list creation methodologies, providing guidance and recommending optimizations for audience targeting and list builds.
• Compile, analyze, and present data through reports and dashboards to support marketing strategy and performance measurement.
• Proactively identify gaps and opportunities in workflows and processes, and recommend solutions for continuous improvement.
• Stay current on industry trends, best practices, and new technologies in marketing automation, CRM, and digital marketing operations.
________________________________________
What We’re Looking For
Basic Qualifications
• MBA or Bachelor’s degree in Marketing, Business, or a related field — or equivalent experience.
• Minimum 2 years of experience in marketing operations or a similar role, ideally within the financial services sector.
• Marketo Certified Expert preferred
• At least 2 years of hands-on experience with a Marketing Automation Platform (e.g., Marketo, Eloqua, Pardot) or an Email Service Provider (ESP).
• Excellent oral and written communication skills; strong command of Microsoft Office tools, especially intermediate-to-advanced Excel skills.
• Strong organizational skills with the ability to manage multiple priorities and projects simultaneously while meeting tight deadlines.
• Self-starter with a proven track record of taking initiative and driving results.
• Ability to work independently and collaboratively in a fast-paced, team-oriented environment.
• Strong analytical and problem-solving skills with high attention to detail.
• Experience with database management or report building tools is a plus.
• Willingness to work rotational shifts based on business needs.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Specialist, Marketing Ops position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.