As an operational member of the Digital Marketing Team, her / his role is to ensure that our clients' brand websites and microsites have all relevant SEO aspects in place to make them organically found.

ROLE RESPONSIBILITIES

The SEO Executive will be responsible for the following :

Perform SEO Audits for client websites to ensure that all aspects of SEO (on-page, off-page and link building) meet the highest standards.

Perform ongoing keyword discovery, expansion and optimization.

Offer recommendations to the Copy / Content team to ensure that the content on our client

websites are optimized for SEO on a regular basis.

Optimize copy and landing pages for SEO.

Develop and implement link building strategy.

Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

Work with editorial and marketing teams to drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Depending on the nature of client business, ensure that local, mobile and e-commerce SEO is in place for all owned media assets.