Social Media Executive

We are looking for a Junior Social Media Executive to assist in managing and growing our digital presence. The ideal candidate should be passionate about social media, content creation, and brand engagement. You will play a crucial role in executing social media strategies, managing online interactions, and driving brand awareness for our clients. Key Responsibilities Social Media Management Assist in planning and executing social media marketing strategies to enhance brand engagement. Create, curate, and schedule engaging content across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.). Monitor social media channels, respond to comments and messages, and engage with the audience in a timely manner. Manage and grow online communities by fostering conversations and interactions. Stay updated on trending topics, hashtags, and platform updates to optimize content performance. Content Creation & Strategy Develop engaging visual and written content, including posts, captions (if need be), and creatives. Assist or provide creative inputs in designing social media graphics using Canva, Adobe Creative Suite, or similar tools. Capture and edit short-form videos, reels, and stories using phone apps or basic video editing tools. (Ability to edit videos on Premiere Pro or After Effects would be a plus). Analytics & Performance Monitoring Track, analyze, and report on social media performance metrics to measure the effectiveness of campaigns. Utilize tools like Meta Business Suite, Hootsuite, Sprout Social, or Google Analytics for monitoring engagement and reach. Provide insights and recommendations to improve content performance and audience growth. Campaign & Ad Management Assist in running paid social media campaigns (Google Ads, Facebook Ads, Instagram Ads). Support in optimizing ad creatives, targeting, and budgets for better campaign performance. Collaboration & Research Work closely with the marketing, design, and content teams to ensure consistent brand messaging. Conduct research on industry trends, competitor activities, and audience preferences to enhance social media strategy. Contribute to brainstorming sessions and campaign planning meetings. Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Strong understanding of popular social media platforms and trends. Proficiency in content creation tools (e.g., Canva, Adobe Photoshop, Illustrator, Premier Pro). Basic knowledge of SEO, online reputation management (ORM), and analytics tools. Excellent written and verbal communication skills in English. Creative thinking with the ability to develop innovative content ideas. Strong time management and organizational skills. Ability to multitask and work in a fast-paced environment. Enthusiasm, energy, and willingness to engage with audiences on social media. Preferred Skills (Not Mandatory but a Plus!) Basic video editing skills for short-form content (Reels, YouTube Shorts, Stores) (not necessary but would definitely be an added advantage). Knowledge of Google Ads, Facebook Ads, and social media advertising. Experience in handling social media during live events and brand activations. Ability to take and edit high-quality pictures and videos using a smartphone. Why Join Us? Opportunity to work with a dynamic digital marketing agency and leading brands. Gain hands-on experience in social media marketing, content creation, and campaign management. Work in a creative and fast-paced environment with mentorship and learning opportunities. Be a part of an innovative team that values creativity, collaboration, and professional growth. If you're passionate about social media, digital marketing, and brand storytelling, we’d love to hear from you! Apply Now! Send your resume and portfolio (if available) to zaahara.k@inventusglobal.com. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹22,000.00 per month Schedule: Day shift Monday to Friday Weekend availability Education: Bachelor's (Preferred) Work Location: In person