Social Media Executive – Communications (Mumbai)

Social Media Executive – Communications 1. Context Social Media Executive – Communications 2. Organogram Manager – Communications Social Media Executive – Communications3. Key Objectives of the Job Raising awareness for a complex and unacknowledged issue such as child ****** abuse on the digital platform. 4. Major Deliverables - Create and manage the organisation’s social media plan and calendar across all social media channels for campaigns and daily posting to sustain an engaging audience experience.- Visualising, creating posts as per the plan in collaboration with the design team and leadership team with the objective of increasing brand reach, engagement with relevant stakeholders.- Executing the Social Media plan, support in boosting, monitoring and response management across all Social Media channels- Research and analyse social media trends, to improve social media presence and campaign efficacy.- Creating monthly performance reports to measure and analyse results and assess against goals (ROI and KPIs) for learning and application for better month-on-month engagement.- Stay up-to-date with current technologies and trends in social media, design tools and digital marketing. Make recommendations on the best practices to be followed as a process.- Reach out to Influencers and Celebs to collaborate with us.- Monitor and develop reports on competitor activity within the social media space.- Shoot photos and videos for social media posts and for capturing the field work (within Mumbai)- Assist the Manager in any other marketing requirements, as assigned.- Help in managing the website with Digital Marketing (SEO / SEM), understanding the analytics.5. Job Challenge The social sector is still evolving digitally, and Arpan is now looking to build its presence in the online space to be a leader in its domain. This role gives a unique opportunity to build a digital presence for a social cause. Given that the organisation functions in a sensitive issue, multiple rounds of iterations and changes must be accommodated within tight timelines.6. Specialised job competencies - Web Proficiency- Copywriting & content creation- Social Media Response Management- Shooting photos and videos- Structured thought process- Excellent written and verbal communication skills- Basic Designing skills- Excellent analytical skills- Ability to work in a fast-paced workplace and have a proactive and growth mindset.- Knowledge of AI tools for required output7. Educational Qualification MMS/BMM in Marketing & Communications or Graduate with relevant experience. 8. Desired Experience 3-5 years of relevant experience. Familiar with all social media (YouTube, LinkedIn, Instagram, Twitter, and Facebook), content creation/social media campaigns for non-profit organisations. Basic knowledge of performance marketing, including digital marketing is an added advantage. 9. Location Mumbai 10. Salary range Rs. 30,000 to Rs. 50,000 per month (Based on experience) + Rs. 5000 Travel Reimbursement + Rs. 2000 Therapeutic Allowance + Rs. 5000 Annual Training Allowance 11. Apply here https://forms.gle/SZbkHCiDrE57r24r8