Social Media Executive

Company Name – Elfad Graphics

Address – F-6, Kartarpura Industrial Area, Bais Godam, Jaipur – 302006 (Raj.)

Email – [email protected]

JOB DESCRIPTION

JOB TITLE– Social Media Executive / Manager

LOCATION – Jaipur

POSITION TYPE – Full Time

Job Summary:

We are seeking a skilled and experienced Social Media Manager to lead our social media efforts and drive engagement across various platforms. The Social Media Manager will be responsible for developing and executing effective social media strategies, managing content creation and distribution, and analyzing performance metrics. The ideal candidate should be creative, data-driven, and well-versed in social media trends and best practices.

Responsibilities:

Content Creation and Publishing:

· Create and curate engaging and relevant content for various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others.

· Develop content calendars and schedules to ensure consistent posting and engagement.

· Utilize text, images, videos, and other multimedia elements to create compelling posts.

Social Media Strategy:

· Develop and implement social media strategies that align with the organization's goals and target audience.

· Identify key performance indicators (KPIs) and metrics to measure the success of social media efforts.

· Stay up-to-date with industry trends and platform updates to adapt strategies accordingly.

Community Management:

· Monitor and respond to comments, messages, and interactions from followers and users.

· Foster a positive and engaging community by addressing inquiries, concerns, and feedback promptly and professionally.

Engagement and Interaction:

· Proactively engage with followers and users through likes, comments, shares, and direct interactions.

· Encourage user-generated content and participation through contests, polls, and interactive campaigns.

Analytics and Reporting:

· Analyze social media performance using tools like Google Analytics, social media insights, and other reporting platforms.

· Prepare regular reports highlighting key metrics, trends, and insights, and use the data to refine strategies.

Social Media Advertising:

· Plan and execute paid social media campaigns to reach specific target audiences and achieve desired objectives.

· Manage budgets, ad creatives, targeting options, and campaign optimization.

Content Planning and Coordination:

· Collaborate with content creators, designers, and other team members to ensure cohesive branding and messaging across platforms.

· Plan and coordinate the release of content in alignment with product launches, events, and promotions.

Influencer Collaboration:

· Identify and collaborate with relevant influencers or brand advocates to expand the organization's reach and credibility.

Monitor Trends and Competition:

· Monitor industry trends, competitor activities, and emerging social media features to identify opportunities for innovation.

Crisis Management:

· Handle potential social media crises by addressing negative comments, reviews, or situations professionally and promptly.

Stay Up-to-date:

· Keep up with the latest trends, best practices, and platform changes in the dynamic field of social media.

Team Management and Collaboration:

· Manage a team of social media specialists, content creators, designers, and other team members.

· Collaborate with various departments to ensure cohesive branding and messaging across all social media channels.

Qualifications:

· Bachelor's degree in Marketing, Communications, or a related field.

· Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns.

· Proficiency in using social media management and analytics tools.

· Strong understanding of social media platforms, algorithms, and trends.

· Excellent written and verbal communication skills.

· The data-driven mindset with the ability to interpret analytics and make informed decisions.

· Creative thinking and the ability to craft engaging content.

· Strong organizational skills and attention to detail.

· Leadership qualities to guide and manage a team if applicable.

Application Process:

To apply, please submit your resume and a cover letter detailing your relevant experience

We look forward to reviewing your application and welcoming you to our dynamic marketing team.

Job Type: Full-time

Salary: ₹10,000.00 - ₹35,000.00 per month

Schedule:
• Day shift

Ability to commute/relocate:
• Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Social media marketing: 2 years (Preferred)
• total work: 1 year (Preferred)

License/Certification:
• Digital marketing (Preferred)

Speak with the employer
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