Social Media Executive

Full job description
Role: Social Media Executive

Location: Sports Club Mumbai central

Reporting to: Club CEO & Secretary

Experience: 4 to 5 yrs

Salary Budget: 30 k to 35 k p.m.

Key Responsibilities

· Develop, implement and maintain the club’s social media strategy across platforms (Instagram, Facebook, LinkedIn, X/Twitter, YouTube / reels) to build brand awareness, engage existing members & attract prospective members.

· Create compelling content (visuals + copy) that aligns with the club’s identity—heritage architecture, sports facilities (golf course, tennis/badminton/squash courts, swimming pool), events, dining, wellness, member stories.

· Manage content calendar: schedule posts, coordinate with internal teams (sports, events, F&B, membership) for upcoming tournaments, social events, member features, coaching clinics.

· Monitor and respond to comments, messages, member / prospect enquiries via social channels; nurture community and maintain brand voice / tone.

· Analyse social media metrics (engagement, reach, follower growth, conversions) and report monthly; use insights to optimise content and campaigns.

· Collaborate with photographer / videographer (in-house or outsourced) to capture high-quality visuals/short videos of club life, events, facilities.

· Work on special campaigns: new offerings (gym, spa, game events, guest-events), membership drives (if any), tie-ups, referral programmes.

· Stay up-to-date with social media trends (platform features, formats, influencer/UGC opportunities) especially relevant to luxury clubs, lifestyle & sports.

· Ensure brand consistency: adhere to club guidelines for messaging, imagery, tone; maintain content archive and asset library.

· Occasionally support other marketing deliverables: email newsletters, website updates, offline promotional materials.

· Any other responsibilities assign by the CEO & Secretary.

Qualifications & Skills

· Bachelor’s degree in Marketing, Communications, Mass-Media or equivalent.

· 1-3 years of proven experience managing social media (ideally for lifestyle / hospitality / sports brand / premium club).

· Strong written & verbal communication skills in English (preferably also Marathi/Hindi).

· Good creative sense for visuals, photography, short-form video (Reels, Shorts) and copywriting.

· Proficiency in social media tools: scheduling platforms (Hootsuite, Buffer, etc.), analytics dashboards, basic image/video editing (Canva, Premiere Rush, etc.).

· Strong organisational skills: managing calendar, coordinating across departments, meeting deadlines.

· Analytical mindset: ability to interpret metrics and translate into actionable improvements.

· Good interpersonal skills: comfortable liaising with internal stakeholders (sports coaches, F&B, membership, events) and possibly external agencies.

· Passion for sports, lifestyle, and the club culture is a plus.

Desirable / Nice-to-have

· Experience with paid social campaigns (Facebook Ads Manager, Instagram promotions).

· Photography / videography skills (shooting & editing short content).

· Understanding of luxury/premium branding and member-based club environment.

· Knowledge of analytics and setting KPIs for social (e.g., Birthday Celebration, enquiry conversion, platform growth).

KPIs (Key Performance Indicator) / Success Metrics

· Increase in follower base on key platforms (e.g., +X% per quarter).

· Event Celebration rate improvement (likes/comments/shares per post).

· Growth in enquiries via social channels (membership, event bookings) attributed to social content.

· Content calendar adherence: % of posts published vs planned.

· Member sentiment / feedback: positive mentions, UGC (user-generated content) by members.

· ROI (Return on Investment) on campaigns: cost-per-enquiry or cost-per-conversion for promotional posts.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Application Question(s):

Are you from Mumbai, can you travel to Mumbai cental
How much experience in social media
Work Location: In person