Job Description
Roles and Responsibilities
• Developing and executing social media campaigns across various platforms such as Facebook, Twitter, LinkedIn and Instagram
• Competitor analysis, devising brand building and awareness strategies
• Analyzing website traffic and providing insights using Google Analytics
• Managing and maintaining the CRM database using Zoho
• Collaborating with other teams to ensure consistent branding and messaging across all marketing channels
• Monitoring and reporting on the performance of digital marketing campaigns and making recommendations for improvements
• Analyzing performance data and generating regular reports on campaign results
• Conducting keyword research and analyzing competition to identify opportunities for organic growth
• Developing and executing on-page, off-page, and SEO strategies to improve website ranking, visibility, and traffic
• Handle Google Analytics and configuring goals and funnels to track website performance and conversions
• Creating and presenting regular reports on website performance and KPIs
• Managing email campaigns using platforms such as Netcore, creating and curating content that aligns with brand messaging and resonates with the target audience
• Managing and updating the company's email database, segmenting the email list and targeting specific customer groups with personalized content, and implementing strategies to grow the email list
• Using Google Tag Manager to manage website tags and tracking analytics
Desired Candidate Profile
• Excellent knowledge of Twitter, LinkedIn, Instagram and Facebook
• Experience doing audience and buyer persona research
• Working knowledge of Adobe Photoshop and/or Illustrator would be an added advantage
• Familiarity with CRM
• Insta Reel concepts and execution
Perks and Benefits
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
