PRIMARY RESPONSIBILITIES

❏ Build and manage the company’s social media profiles, including YouTube, Facebook, Twitter,

LinkedIn, and additional channels that may be deemed relevant.

❏ Create shareable content which is appropriate for specific networks to spread both our brand and our content.

❏ Monitor and engage in relevant social discussions about our company, competitors, and/or

industry, both from existing leads and customers as well as from brand new audiences.

❏ Run regular social promotions and campaigns and track their success (e.g., Twitter chats,

LinkedIn discussions, etc.).

❏ Work alongside other marketers and content marketers to help distribute content that educates

and entertains our audience and supports marketing goals.

❏ Drive consistent, relevant traffic and leads from our social network presence.

❏ Explore new ways to engage and identify new social networks to reach our target customers.

❏ Track, measure, and analyze all initiatives to report on social media.

SKILLS REQUIRED-

● Ability to take initiative, employ good judgment, and manage projects from beginning to end.

● Excellent writing, editing, and proofreading skills.

● Exceptional ability to manage details .

● Ability to multitask in a fast-paced environment .

● Ability to meet deadlines and to anticipate next steps or needs.

● Work effectively both independently and as part of a team.

● A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience.

● Understands and can utilize emerging platforms, digital media & social media management and measurement tools.

● Adobe Creative Suite experience is a plus.

● Strong working knowledge of email marketing applications (e.g. Constant Contact