Job Description
THE OPPORTUNITY
Viva Leisure is an Australian-owned, award-winning, and ASX-listed powerhouse, proudly recognised as the nation’s second-largest and fastest-growing health and fitness operator. With a dynamic portfolio spanning big-box gyms, express clubs, high-intensity training studios, pilates, yoga, aquatics, women’s-only facilities, and personal training, we’re on a mission to make health and wellness accessible, affordable, and genuinely exciting for everyone. Our vision is bold: to be #1 in the industry for our people, our members, our communities, our franchisees, and our shareholders.
We’re growing our Marketing team and have two newly created opportunities for experienced Social Media Managers to join Viva Leisure. These are permanent, full-time roles that can be based at our Sydney, Canberra, or Melbourne headquarters, offering the chance to make a real impact across multiple high-profile brands within a fast-moving, national business.
If you live and breathe content, thrive in fast-paced environments, and love being where the action is - this role is for you.
This is not your typical desk-based social role. You’ll be on the gym floor, in the studios, behind the camera - capturing high-energy, scroll-stopping content across multiple Viva Leisure brands. You’re the creator, the storyteller, and the strategist all in one - owning organic performance end-to-end. One minute you’re filming a killer workout or member moment, the next you’re diving into analytics to understand what hit, what didn’t, and how to go bigger.
You’ll create impactful content that drives both brand love and real results, working across campaigns that range from high-conversion sales pushes to community-driven storytelling. In this role, no two days look the same - priorities shift, trends move fast, and you’ll be right at the centre of it all.
Reporting to the Senior Social Media Manager, you’ll have true ownership of your channels, with the autonomy to test, learn, and grow them into high-performing platforms. If you’re someone who backs their ideas, moves quickly, and wants to see the direct impact of their work - this is your chance to make your mark.
KEY RESPONSIBILITIES
Organic Channel Growth & Performance
Own organic performance across assigned brands, driving growth, reach, engagement, and content output
Execute platform-specific strategies (Instagram, TikTok, Facebook, YouTube) to deliver measurable results
Monitor, optimise, and report on performance, sharing insights and next steps
Stay across trends and platform updates, acting quickly to maximise opportunities
Content Creation – Sales & Brand Campaigns
Create, shoot, and edit high-quality, social-first content across video, photography, and graphics
Capture real-time content at events and activations, including on-camera when required
Deliver content that drives both sales outcomes and brand engagement
Adapt across multiple brands while maintaining distinct tone and leveraging UGC
Content Calendar & Channel Management
Plan and manage content calendars, ensuring consistent, timely delivery
Schedule, publish, and manage day-to-day community engagement across platforms
Monitor sentiment and escalate risks proactively
Campaign Collaboration & Briefing
Collaborate with Marketing, Social, and Creative teams to align content with campaigns
Translate briefs into effective, platform-ready content
Support influencer and creator activity, including briefing and content review
SKILLS AND EXPERIENCE
Education & Qualifications
Tertiary qualification in Marketing, Communications, Digital Media, or a related field (desirable)
Skills & Experience
3+ years in a social media, content, or digital marketing role with hands-on content creation as a core part of the job
Demonstrated track record of growing organic social media channels, with clear performance outcomes and measurable results
Advanced content creation skills: filming, editing, and producing social-first video and photo content using CapCut, Adobe Premiere, Final Cut Pro, Canva, or similar
Confident on camera and directing others in dynamic, fast-paced environments – gyms, events, activations, outdoors
Expert across Instagram, TikTok, Facebook, and YouTube – formats, algorithms, trends, and what actually drives growth on each
Strong copywriting skills with the ability to adapt tone and voice across multiple brands and campaign types
Proficient in social analytics – you read the data, draw conclusions, and change what you do based on results
Thrive in a fast-paced environment with multiple brands, competing deadlines, and shifting priorities – this doesn’t stress you out, it motivates you
Genuine passion for health, fitness, or community-driven brands
Experience working across a multi-brand or franchise portfolio
Experience with paid social advertising
YOUR LIFE AT VIVA - PERKS & BENEFITS
As an employer of choice, Viva prides itself on supporting you in the best way possible by providing a range of incentives that meet the everyday needs of our people. We offer a range of benefits to our employees such as Flexible Work Arrangements and great work-life balance for personal rejuvenation and well-being, Free Fitness Membership for you and a plus one, Central locations with brand new facilities and office kitchens fully stocked with Complimentary Meals, drinks and snacks, Paid Parental Leave, ongoing Learning and Development opportunities and access to a Virtual Medical Practice offering GP consultations, dietitian support, psychology services and health coaching. With countless career paths under one roof, the possibilities are endless.
Above all, Viva is committed to fostering a diverse and inclusive culture where every background, perspective, gender, and identity is celebrated. We believe in empowering everyone to be themselves, knowing that it's when we embrace our differences that we perform at our best.
We make every opportunity last at Viva and are looking to find members of the team to upskill and develop all with the aim to make Viva the best place to work.
ABOUT VIVA LEISURE
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
Viva Leisure is an Australian-owned, award-winning, and ASX-listed powerhouse, proudly recognised as the nation’s second-largest and fastest-growing health and fitness operator. With a dynamic portfolio spanning big-box gyms, express clubs, high-intensity training studios, pilates, yoga, aquatics, women’s-only facilities, and personal training, we’re on a mission to make health and wellness accessible, affordable, and genuinely exciting for everyone. Our vision is bold: to be #1 in the industry for our people, our members, our communities, our franchisees, and our shareholders.
We’re growing our Marketing team and have two newly created opportunities for experienced Social Media Managers to join Viva Leisure. These are permanent, full-time roles that can be based at our Sydney, Canberra, or Melbourne headquarters, offering the chance to make a real impact across multiple high-profile brands within a fast-moving, national business.
If you live and breathe content, thrive in fast-paced environments, and love being where the action is - this role is for you.
This is not your typical desk-based social role. You’ll be on the gym floor, in the studios, behind the camera - capturing high-energy, scroll-stopping content across multiple Viva Leisure brands. You’re the creator, the storyteller, and the strategist all in one - owning organic performance end-to-end. One minute you’re filming a killer workout or member moment, the next you’re diving into analytics to understand what hit, what didn’t, and how to go bigger.
You’ll create impactful content that drives both brand love and real results, working across campaigns that range from high-conversion sales pushes to community-driven storytelling. In this role, no two days look the same - priorities shift, trends move fast, and you’ll be right at the centre of it all.
Reporting to the Senior Social Media Manager, you’ll have true ownership of your channels, with the autonomy to test, learn, and grow them into high-performing platforms. If you’re someone who backs their ideas, moves quickly, and wants to see the direct impact of their work - this is your chance to make your mark.
KEY RESPONSIBILITIES
Organic Channel Growth & Performance
Own organic performance across assigned brands, driving growth, reach, engagement, and content output
Execute platform-specific strategies (Instagram, TikTok, Facebook, YouTube) to deliver measurable results
Monitor, optimise, and report on performance, sharing insights and next steps
Stay across trends and platform updates, acting quickly to maximise opportunities
Content Creation – Sales & Brand Campaigns
Create, shoot, and edit high-quality, social-first content across video, photography, and graphics
Capture real-time content at events and activations, including on-camera when required
Deliver content that drives both sales outcomes and brand engagement
Adapt across multiple brands while maintaining distinct tone and leveraging UGC
Content Calendar & Channel Management
Plan and manage content calendars, ensuring consistent, timely delivery
Schedule, publish, and manage day-to-day community engagement across platforms
Monitor sentiment and escalate risks proactively
Campaign Collaboration & Briefing
Collaborate with Marketing, Social, and Creative teams to align content with campaigns
Translate briefs into effective, platform-ready content
Support influencer and creator activity, including briefing and content review
SKILLS AND EXPERIENCE
Education & Qualifications
Tertiary qualification in Marketing, Communications, Digital Media, or a related field (desirable)
Skills & Experience
3+ years in a social media, content, or digital marketing role with hands-on content creation as a core part of the job
Demonstrated track record of growing organic social media channels, with clear performance outcomes and measurable results
Advanced content creation skills: filming, editing, and producing social-first video and photo content using CapCut, Adobe Premiere, Final Cut Pro, Canva, or similar
Confident on camera and directing others in dynamic, fast-paced environments – gyms, events, activations, outdoors
Expert across Instagram, TikTok, Facebook, and YouTube – formats, algorithms, trends, and what actually drives growth on each
Strong copywriting skills with the ability to adapt tone and voice across multiple brands and campaign types
Proficient in social analytics – you read the data, draw conclusions, and change what you do based on results
Thrive in a fast-paced environment with multiple brands, competing deadlines, and shifting priorities – this doesn’t stress you out, it motivates you
Genuine passion for health, fitness, or community-driven brands
Experience working across a multi-brand or franchise portfolio
Experience with paid social advertising
YOUR LIFE AT VIVA - PERKS & BENEFITS
As an employer of choice, Viva prides itself on supporting you in the best way possible by providing a range of incentives that meet the everyday needs of our people. We offer a range of benefits to our employees such as Flexible Work Arrangements and great work-life balance for personal rejuvenation and well-being, Free Fitness Membership for you and a plus one, Central locations with brand new facilities and office kitchens fully stocked with Complimentary Meals, drinks and snacks, Paid Parental Leave, ongoing Learning and Development opportunities and access to a Virtual Medical Practice offering GP consultations, dietitian support, psychology services and health coaching. With countless career paths under one roof, the possibilities are endless.
Above all, Viva is committed to fostering a diverse and inclusive culture where every background, perspective, gender, and identity is celebrated. We believe in empowering everyone to be themselves, knowing that it's when we embrace our differences that we perform at our best.
We make every opportunity last at Viva and are looking to find members of the team to upskill and develop all with the aim to make Viva the best place to work.
ABOUT VIVA LEISURE
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Managers - Sydney, Canberra or Melbourne position is now open for candidates interested in the Media & Communication sector. This role in Canberra offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
