Job Description
About Plum
We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.
Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-1+ can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.
Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.
Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund.
In this role, the ideal candidate will manage Plum’s social media channels (LinkedIn, Twitter and Instagram). They will be a key part of the Brand Marketing team and will look to drive awareness for and deeper connections with the Plum brand.
Key Responsibilities:
• Take full ownership of Plum’s social media calendar, including setting quarterly targets, building weekly content plans, and executing them.
• Develop new content ideas and social-first activations to increase followers as well as the reach and engagement of Plum’s social content.
• Write engaging copy tailored to specific platforms and maintain consistent tonality for the brand.
• Provide clear briefs and feedback to the illustrator/designer to ensure that the copy and creative asset complement each other.
• Creatively amplify initiatives, activations, wins, and company culture on Plum’s social media handles.
• Collaborate cross-functionally (Partnerships, People Success, Sales, Account Management, etc.) to highlight company/industry narratives on Plum’s handles.
• Analyse post/campaign performance by platform, create insightful reports, and implement changes based on learnings, to achieve predefined OKRs.
• Equip Leadership with opportunities and post copy to promote Plum initiatives and further thought-leadership for the industry with their social media network.
• Monitor social media trends and relevant conversations, and identify opportunities for Plum to join the dialogue.
• Provide timely responses to questions and reviews from the Plum community across all social media channels and Google.
• Periodically manage interns.
Requirements:
• Bachelor’s degree, preferably in Marketing or Journalism
• 2-5 years of functional experience managing LinkedIn, Twitter and Instagram; YouTube would be a bonus
• A creative and out-of-the-box thinker with excellent creative copywriting skills
• Ability to explain complex concepts in a simple and engaging manner
• Experience with social media management tools such as Sprout Social, Unmetric, and Streamyard, and design tools such as Figma and Canva. Bonus: Illustrator, Photoshop, and Premier Pro.
• Data-driven and numerically savvy
• Highly collaborative with strong interpersonal skills and communication
• Detail oriented with excellent organisational skills
• Strong English communication skills; bonus if fluent in other languages
• Willingness to work out of Plum’s office in Bangalore
Plum focuses on SaaS, Insurance, Employer Benefits Programs, and Hr Tech. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees. To date, Plum has raised $5.1M of funding; their latest round was closed on November 2020.
You can view their website at https://www.plumhq.com or find them on Twitter, Facebook, and LinkedIn
We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.
Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-1+ can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.
Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.
Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund.
In this role, the ideal candidate will manage Plum’s social media channels (LinkedIn, Twitter and Instagram). They will be a key part of the Brand Marketing team and will look to drive awareness for and deeper connections with the Plum brand.
Key Responsibilities:
• Take full ownership of Plum’s social media calendar, including setting quarterly targets, building weekly content plans, and executing them.
• Develop new content ideas and social-first activations to increase followers as well as the reach and engagement of Plum’s social content.
• Write engaging copy tailored to specific platforms and maintain consistent tonality for the brand.
• Provide clear briefs and feedback to the illustrator/designer to ensure that the copy and creative asset complement each other.
• Creatively amplify initiatives, activations, wins, and company culture on Plum’s social media handles.
• Collaborate cross-functionally (Partnerships, People Success, Sales, Account Management, etc.) to highlight company/industry narratives on Plum’s handles.
• Analyse post/campaign performance by platform, create insightful reports, and implement changes based on learnings, to achieve predefined OKRs.
• Equip Leadership with opportunities and post copy to promote Plum initiatives and further thought-leadership for the industry with their social media network.
• Monitor social media trends and relevant conversations, and identify opportunities for Plum to join the dialogue.
• Provide timely responses to questions and reviews from the Plum community across all social media channels and Google.
• Periodically manage interns.
Requirements:
• Bachelor’s degree, preferably in Marketing or Journalism
• 2-5 years of functional experience managing LinkedIn, Twitter and Instagram; YouTube would be a bonus
• A creative and out-of-the-box thinker with excellent creative copywriting skills
• Ability to explain complex concepts in a simple and engaging manner
• Experience with social media management tools such as Sprout Social, Unmetric, and Streamyard, and design tools such as Figma and Canva. Bonus: Illustrator, Photoshop, and Premier Pro.
• Data-driven and numerically savvy
• Highly collaborative with strong interpersonal skills and communication
• Detail oriented with excellent organisational skills
• Strong English communication skills; bonus if fluent in other languages
• Willingness to work out of Plum’s office in Bangalore
Plum focuses on SaaS, Insurance, Employer Benefits Programs, and Hr Tech. Their company has offices in Bengaluru. They have a small team that's between 11-50 employees. To date, Plum has raised $5.1M of funding; their latest round was closed on November 2020.
You can view their website at https://www.plumhq.com or find them on Twitter, Facebook, and LinkedIn
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Lead|Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.