Job Description
About Right Life
Rightlife is a Health-tech organisation driven by a strong product mindset. We’ll grow through two driving forces — our highly curated content creation and our AI/ML driven technology platforms. Our content curation involves highly talented and qualified subject matter experts supported by a strong production team creating compelling content. Our tech services side is responsible for figuring out how to leverage health data to drive growth and add value to our subscribers.
Right life is projected to launch in the 1st quarter of 2026 through a high decibel campaign which will make us a household brand by mid 2026. After launching and stabilising our product in India, RightLife will soon expand to international markets starting with America followed by EU/UK markets.
But, why in-house manager when there are agencies?
Simply because we want this role to be within the company having a deep understanding of the company's products, services, target audience, and business goals. This can enable them to create and execute social media strategies that are tailored to the specific needs of the company.
At Rightlife we believe this role requires flexibility to enable quick response to changes in the market, customer feedback, and other developments, and adjust their strategies accordingly. This can be difficult for an external agency that is not as closely connected to the company's day-to-day operations.
A social media manager who is based within the company can ensure that the company's social media channels are aligned with the overall branding and messaging of the company. This can be difficult for an external agency that may not have the same level of understanding of the company's brand. A social media manager at RightLife also requires to have better communication with other departments, such as customer service, product development, and sales, which can help them create more effective strategies, which we believe is difficult with an external agency.
And why you?
Not many organisations these days look at their social media managers as a critical component of their marketing and branding strategy. At RightLife we want to onboard a person who has a background or interest in health and wellness, which will drive their passionate about the brand and its mission.
You are a skilled and driven Social Media Manager looking for a fast-paced health and wellness startup. You have have relevant experience in the health and wellness industry and can demonstrate a strong understanding of our target audience and their needs.
As the Social Media Manager, you will take responsibility for developing and implementing a comprehensive social media strategy that aligns with our overall business goals and objectives. You have a data-driven approach to track the performance of your campaigns and make data-driven decisions to improve the effectiveness of your strategies. Additionally, you constantly adapt to changes in the social media landscape and can effectively use multiple platforms to reach our target audience.
You have been managing social media channels, have a knack creating engaging content and developing a strong online presence. You understand brands and can align with our brand's tone, message and aesthetic. You are the RSS feed current trends, competitive landscape, and regulations in the health and wellness industry, but not limited to this.
If you are passionatate about health and wellness and have a proven track record of success in social media management, we want to hear from you!
In addition, you are:
· Self-driven and ambitious, able to source original content and insights from your network
· Able to synthesise ideas into a compelling, explanatory and engaging narrative
· Able to see ahead of consumer preference cycles, see what is likely to happen over a 6–12-month horizon
· Able to stick your neck out with informed opinions when a fresh perspective has to be placed
If what we said above resonates with you, we’re pretty sure you’ll find Rightlife a great place for you.
What we offer
One of our tenets is to offer the most competitive salaries and meaningful benefits we can to our colleagues. Typically, they include:
· Attractive salaries and benefits
· A flat, non-hierarchical, and open culture
· A performance linked ESOP plan which creates tremendous value if you add value to us
· Health insurance for you and your immediate family
· Cutting edge learning and growth opportunities
· An international standard work environment out of our smart office in Pune
Rightlife is a Health-tech organisation driven by a strong product mindset. We’ll grow through two driving forces — our highly curated content creation and our AI/ML driven technology platforms. Our content curation involves highly talented and qualified subject matter experts supported by a strong production team creating compelling content. Our tech services side is responsible for figuring out how to leverage health data to drive growth and add value to our subscribers.
Right life is projected to launch in the 1st quarter of 2026 through a high decibel campaign which will make us a household brand by mid 2026. After launching and stabilising our product in India, RightLife will soon expand to international markets starting with America followed by EU/UK markets.
But, why in-house manager when there are agencies?
Simply because we want this role to be within the company having a deep understanding of the company's products, services, target audience, and business goals. This can enable them to create and execute social media strategies that are tailored to the specific needs of the company.
At Rightlife we believe this role requires flexibility to enable quick response to changes in the market, customer feedback, and other developments, and adjust their strategies accordingly. This can be difficult for an external agency that is not as closely connected to the company's day-to-day operations.
A social media manager who is based within the company can ensure that the company's social media channels are aligned with the overall branding and messaging of the company. This can be difficult for an external agency that may not have the same level of understanding of the company's brand. A social media manager at RightLife also requires to have better communication with other departments, such as customer service, product development, and sales, which can help them create more effective strategies, which we believe is difficult with an external agency.
And why you?
Not many organisations these days look at their social media managers as a critical component of their marketing and branding strategy. At RightLife we want to onboard a person who has a background or interest in health and wellness, which will drive their passionate about the brand and its mission.
You are a skilled and driven Social Media Manager looking for a fast-paced health and wellness startup. You have have relevant experience in the health and wellness industry and can demonstrate a strong understanding of our target audience and their needs.
As the Social Media Manager, you will take responsibility for developing and implementing a comprehensive social media strategy that aligns with our overall business goals and objectives. You have a data-driven approach to track the performance of your campaigns and make data-driven decisions to improve the effectiveness of your strategies. Additionally, you constantly adapt to changes in the social media landscape and can effectively use multiple platforms to reach our target audience.
You have been managing social media channels, have a knack creating engaging content and developing a strong online presence. You understand brands and can align with our brand's tone, message and aesthetic. You are the RSS feed current trends, competitive landscape, and regulations in the health and wellness industry, but not limited to this.
If you are passionatate about health and wellness and have a proven track record of success in social media management, we want to hear from you!
In addition, you are:
· Self-driven and ambitious, able to source original content and insights from your network
· Able to synthesise ideas into a compelling, explanatory and engaging narrative
· Able to see ahead of consumer preference cycles, see what is likely to happen over a 6–12-month horizon
· Able to stick your neck out with informed opinions when a fresh perspective has to be placed
If what we said above resonates with you, we’re pretty sure you’ll find Rightlife a great place for you.
What we offer
One of our tenets is to offer the most competitive salaries and meaningful benefits we can to our colleagues. Typically, they include:
· Attractive salaries and benefits
· A flat, non-hierarchical, and open culture
· A performance linked ESOP plan which creates tremendous value if you add value to us
· Health insurance for you and your immediate family
· Cutting edge learning and growth opportunities
· An international standard work environment out of our smart office in Pune
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.