Job Description
Responsibilities:-
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, participate in events, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Familiarity with web design excellent communication skills.
• Management and curation of LinkedIn and Facebook social media groups.
Qualifications:-
• 3-7 years’ experience in creating a range of content for a brand
• Real-time experience with social media platforms (Facebook, Instagram, YouTube)
• Enthusiasm and ability to grasp and learn the newest tech to aid and execute content tasks
• Interest and experience in creating video content is a bonus (reels, YouTube shorts, customer testimonials, explainer videos, etc.
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, participate in events, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Familiarity with web design excellent communication skills.
• Management and curation of LinkedIn and Facebook social media groups.
Qualifications:-
• 3-7 years’ experience in creating a range of content for a brand
• Real-time experience with social media platforms (Facebook, Instagram, YouTube)
• Enthusiasm and ability to grasp and learn the newest tech to aid and execute content tasks
• Interest and experience in creating video content is a bonus (reels, YouTube shorts, customer testimonials, explainer videos, etc.
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.