Description
Digital Marketing Specialist (Google AdWords) – Job Description
• Perform full keyword research and development-related strategies
• Build & optimize PPC campaigns
• Define, monitor, and analyze trends
• Develop a paid search strategy and determine KPIs for each recommendation
• Communicate effectively across the organization, internally and externally
• Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
• Actively work to improve site speed and page ranking
• Communicate performance results and strategy recommendations
• Identify and maximize new opportunities for growth
• Think creatively to develop innovative tactics and strategies that drive results
• Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training
• Contribute to projects, process changes, and roll-outs
• Learn from our staff of industry experts and multiple e-learning resources
• Create monthly and quarterly business reviews & other executive-facing presentations that outline performance, insights from testing, and key strategic opportunities
Required Skills and Technologies:
• Google Analytics
• Google Search Console (Webmaster Tools)
• Google Keyword Planner Tool
• Moz/ SEM Rush/ Ahref Research Tools
• Google AdWords
• Bing Ads
• Linkedin Ads
• Deep expertise in Microsoft Excel
• CMS Frameworks: WordPress
• Working knowledge of HTML and CSS
• Strong knowledge of search engine algorithms and ranking strategies
• Deadline and detail-oriented
• Enthusiastic, flexible, and creative problem solver with excellent attention to detail
• Excellent ability to collaborate with internal teams
Preferred Skills and Technologies:
• Google Adwords Certified
• Adobe Analytics
• Adobe Social
• CMS Frameworks: WordPress
• Working knowledge of JavaScript and PHP
Experience
• Google AdWords: 3 years (Required)
• Linkedin Ads: 2 years (Preferred)
• Google Shopping Ads: 1 Year (Preferred
