Job Description
B PURPOSE OF THE ROLE/JOB:-
To increase brand reach, followers and ensure brand visibility across the digital marketing platforms
C IMPORTANT JOB FUNCTIONS:-
1 Build and execute digital media strategy along with manager through competitive research, platform determination, benchmarking, messaging, and audience identification (Platforms - Instagram, Facebook, Youtube, Twitter, LinkedIn, Company website)
2 Digital marketing daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act which is shared by marketing agency
3 Monitor all product listing across ecommerce marketplaces, out of stock products
4 Product listing and cataloging, designing promotional deals and offers on marketplace channels
5 Monitor company digital media pages within each platform to increase the visibility of company’s digital content
6 Moderate all user-generated content in line with the moderation policy for each community
7 Continuously improve by capturing and analysing the appropriate digital data/metrics, insights, and best practices, and then acting on the information
8 Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions if any
+ Addressing comments, Dms and queries on social media platforms
10 Develop, implement, and manage our strategy on digital media
11 Write copies for social media, website and ecom platforms to garner traction and customer engagement
12 Stay up to date with the latest digital media and ecommerce best practices and technologies
13 Use digital media marketing tools such as Buffer to ensure content is informative and appealing
14 Partner with creative teams, other internal stakeholders, external agencies and vendors related to digital marketing and Ecommerce
15 Discuss and prepare monthly budget and spends
16 Manage and assist in new product launch and combos
17 Coordinate with vendors for marketing activities
18 Monitor SEO and user engagement and suggest content optimization
1+ Co-ordinate with agency for deadlines, brainstrom ideas, proof / copy check creatives and monitor digital media spends
20 Support in all ATL and BTL activities in marketing
21 Communicate with new as well as existing industry professionals and influencers via digital media to create a strong network and maintain relations.
Location - Chembur, Mumbai
REPORT TO:- Marketing Head
E REQUIRED QUALIFICATIONS:-
1 Graduation
2 Digital Marketing - Certification
F SPECIALISED SKILL SETS:-
Basic Designing Skills / Asthetics
Analytics tools like Hootsuit, Tweetdeck, Facebook Insights, Google analytics Knowledge of Ms Office
REQUIRED EXPERIENCE - 1 to 6 years
Salary - 3 to 6 lacs
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
