About EleFant:

EleFant is a revolutionary platform that champions children's growth and development through curated toys and books, in an affordable and sustainable manner. As we embark on an exciting phase of growth, we're seeking a dynamic Social Media Marketing Specialist to join our team.

Key Responsibilities:

1. Liaison with External Agency: Collaborate with our external marketing agency to ensure that all social media campaigns align with EleFant's brand voice, values, and business goals.

2. Campaign Development: Independently ideate, create, and execute marketing activations that resonate with our target audience, and foster growth and engagement.

3. Content Strategy: Oversee the development of a content calendar, ensuring regular and engaging content is posted across platforms.

4. Analytics: Track, analyze, and report on KPIs to gauge the effectiveness of our social media campaigns. Make data-driven decisions to optimize and pivot strategy as needed.

5. Engagement Monitor and engage with followers, responding to comments, messages, and posts in a timely manner to foster a strong community.

6. Stay Updated: Keep abreast of the latest social media best practices and technologies, and integrate them into EleFant’s social strategy where appropriate.

7. Brand Consistency: Ensure brand consistency in copy through tone, voice, and terminology.

8. Support Other Teams: Collaborate with other departments (e.g. product development, sales) to manage brand reputation, coordinate promotions, and increase reach.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience as a Social Media Specialist or similar role.

- Familiarity with B2B and B2C advertising.

- Expertise in multiple social media platforms.

- In-depth knowledge of SEO, keyword research, and analytics tools.

- Excellent communication skills, both written and verbal.

- Strong multitasking skills and a detail-oriented mindset.

- Ability to work in a fast-paced, high-pressure environment.

Expertise in:

- Handling Canva, Illustrator and other designing tools

- Hands on BTL activities will be preferred

What We Offer:

- A dynamic and vibrant work environment.

- Opportunities for professional growth and development.

- Competitive salary and benefits.

To be a part of our growing team and to help write the EleFant success story, send in your CV and cover letter to [email protected]