Job Description
We are seeking a talented and experienced Social Media & Pay Per Click (PPC) Expert to join our team. The ideal candidate will be passionate about digital marketing, possess a deep understanding of social media platforms and PPC advertising, and have a proven track record of driving successful campaigns.
Responsibilities
• Develop and execute comprehensive social media marketing strategies to increase brand awareness, engagement, and drive traffic to our website or landing pages.
• Create, manage, and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, etc., to meet specific business objectives including lead generation, sales, and brand awareness.
• Conduct thorough keyword research to identify high-value keywords for PPC campaigns and optimize ad copy and landing pages for maximum conversion.
• Monitor, analyze, and report on the performance of social media and PPC campaigns using relevant metrics and KPIs. Make data-driven decisions to continually improve campaign performance.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing and PPC advertising.
• Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and brand consistency across all digital channels.
• Provide strategic recommendations for budget allocation and campaign optimization based on performance insights and industry trends.
Qualifications
• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience managing social media accounts and PPC campaigns for B2B or B2C businesses.
• In-depth knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, Proficiency in using PPC advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills with the ability to craft compelling ad copy and content.
• Detail-oriented with strong organizational and time-management skills.
• Certifications such as Google Ads Certification or Facebook Blueprint Certification are a plus.
• Experience with SEO, email marketing, or other digital marketing channels is desirable but not required
💡 Quick Summary
Seeking a career-building opportunity? The Social Media Pay Per Click |PPC| Expert position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Noida offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
