Job description
Job Information

Date Opened

04/17/2024

Job Type

Full time

Industry

IT Services

Work Experience

1-4 years

Salary

3LPA - 8LPA

City

Jaipur

State/Province

Rajasthan

Country

India

Zip/Postal Code

302015

Job Description
• Design and oversee all aspects of digital marketing including our marketing database, email, and display advertising campaigns
• Manage our web properties and assist in developing campaign strategies to grow organic ranks.
• Work with the design team for content & on page optimization.
• Generating new ideas to enhance overall brand awareness and customer experiences.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Drive traffic to company pages
• Evaluate important metrics that affect our website traffic, service quotas, Identify the latest trends and technologies affecting our industry.
• Participate in forming effective paid strategies.
• Oversee accounts on search platforms (e.g. Google AdWords)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.

Requirements
• Up-to-date on the latest trends and technologies in digital marketing.
• Proficiency in Google Ads
• Experience in optimizing landing pages and user funnels
• Creative with a strategic mindset
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• In-depth knowledge of various social media platforms, best practices, and website analytics.Proven experience as a PPC Manager or Digital Marketing Specialist.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram, LinkedIn) is preferred.
• Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills.
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.