Sr Executive Assistant Manager Digital Marketing

Sr Executive Assistant Manager Digital Marketing Job Summary Plans and executes all web SEO SEM database marketing email social media and display advertising campaigns Designs builds and maintains our social media presence campaigns strategies and all daytoday activities in tandem with creative team Measures and reports performance of all digital marketing campaigns and assesses against goals ROI and KPIs Identifies trends and insights and optimizes spend and performance based on the insights Brainstorms new and creative growth strategies through digital marketing Plans executes and measures experiments and conversion tests Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points Evaluates emerging technologies Provides thought leadership and perspective for adoption where appropriate Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate Key Skills Proven working experience in digital marketing particularly within the industry Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns Solid knowledge of website and marketing analytics tools e g Google Analytics NetInsight Omniture WebTrends SEMRush etc Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML CSS and JavaScript development and constraints