Job Description
As a Senior performance marketing manager, you will be working with the Product and Growth team to execute the products. Your day to day responsibilities are listed below:
● Devising and implementing the Performance marketing road map Including Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more across a selection of markets .
● Accountable for the phasing and allocation of the paid search and PM budget.
● Empower and coach the Paid Search, Programmatic and Audience Management Channel Leads to deliver against KPIs and customer acquisition goals across these channels to drive and achieve stated business goals.
● Ensure accurate and regular testing, reporting, optimization's and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements.
● Responsible for top bottom line growth of our Paid Search and Programmatic ads to achieve sales, ROI and total contribution goals.
● Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets.
● Oversee recruitment of additional or replacement team members in the agency across the Paid Search, Programmatic and Audience Management teams.
● Work cross-functionally with product, growth and marketing stakeholders both within the organization to create synergies and explore exploit opportunities
● Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimization.
● Lead point of contact with major Search Engines (Google and Bing), external Media Agency, Ad Technology Vendors and Data Management Platforms
● Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval
● Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
● Creating a consolidated Analytics dashboard using all possible data sources for Emerging Markets
● Audience Consolidation across touch points.
● Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the web and App user journey and milestones.
● Monthly, Quarterly and Yearly planning and budget/revenue forecasting.
Experience:
● Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, and performance monitoring
● 3 years of experience in managing complex projects with multiple stakeholders with high attention to detail
● Having a growth mindset and someone who is comfortable in a cross-functional environment and must work on challenging problems and deal with ambiguity
● Ability to lead with influence and work collaboratively with multiple cross-functional teams
● A willingness to work outside of the scope to bring alignment and better overall outcomes to the business at large
About this job:
● Employment type: Full time
● Location: Navi-Mumbai
● Devising and implementing the Performance marketing road map Including Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more across a selection of markets .
● Accountable for the phasing and allocation of the paid search and PM budget.
● Empower and coach the Paid Search, Programmatic and Audience Management Channel Leads to deliver against KPIs and customer acquisition goals across these channels to drive and achieve stated business goals.
● Ensure accurate and regular testing, reporting, optimization's and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements.
● Responsible for top bottom line growth of our Paid Search and Programmatic ads to achieve sales, ROI and total contribution goals.
● Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets.
● Oversee recruitment of additional or replacement team members in the agency across the Paid Search, Programmatic and Audience Management teams.
● Work cross-functionally with product, growth and marketing stakeholders both within the organization to create synergies and explore exploit opportunities
● Own the relationship with best in class 3rd party partners in the areas of content creation, content localization and feed management and optimization.
● Lead point of contact with major Search Engines (Google and Bing), external Media Agency, Ad Technology Vendors and Data Management Platforms
● Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval
● Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
● Creating a consolidated Analytics dashboard using all possible data sources for Emerging Markets
● Audience Consolidation across touch points.
● Weekly/Monthly, Quarterly and Yearly Cluster analytics deep dive to showcase the web and App user journey and milestones.
● Monthly, Quarterly and Yearly planning and budget/revenue forecasting.
Experience:
● Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, and performance monitoring
● 3 years of experience in managing complex projects with multiple stakeholders with high attention to detail
● Having a growth mindset and someone who is comfortable in a cross-functional environment and must work on challenging problems and deal with ambiguity
● Ability to lead with influence and work collaboratively with multiple cross-functional teams
● A willingness to work outside of the scope to bring alignment and better overall outcomes to the business at large
About this job:
● Employment type: Full time
● Location: Navi-Mumbai
💡 Quick Summary
Seeking a career-building opportunity? The Sr Performance Marketer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.