Job Description
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
• Develops and drives all elements of marketing mix: sourcing, COGs, pricing recommendation, working with sales to define promotional strategy, brand communication strategy.
• Plans and drives trade marketing initiatives: drive brand awareness and drive sell-out from outlets.
• End-user understanding spending half a day (min.) in the field with end-users to gather insights, be 'close to the market', develop concepts based on consumer insights. NPI: clear briefing to PD to develop NPI, coordinate testing with end-users on-ground, gather feedback and debrief PD team for next round of development.
• Work in close collaboration with Supply Chain & production: managing the level of inventory, aligning with all key stakeholders to plan production (for locally produced SKUs)
• Communication strategy: develop communication strategy for brand Loctite – work with local and Int. agencies to develop key visuals.
• Toolbox: develop toolbox for key products & concepts to enable sales team to tell a 'story' at the outlet and sell at a premium vs. competition.
• Full responsibility for marketing budget management: plan and track spending vs. plan on monthly basis
• Project management: lead cross functional teams to implement localization sourcing strategy.
YOUR SKILLS
• Minimum 6+ years of relevant working experience.
• Track records in managing strategy projects that deliver impacts.
• Sustainability subject-matter expertise.
• Highly analytical with a curious mind Strong multi-cultural interpersonal and communication skill.
• Comfortable working in agile mode.
• Capable of generating clarity out of ambiguity.
Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets
Dare to make an impact?
YOUR ROLE
• Develops and drives all elements of marketing mix: sourcing, COGs, pricing recommendation, working with sales to define promotional strategy, brand communication strategy.
• Plans and drives trade marketing initiatives: drive brand awareness and drive sell-out from outlets.
• End-user understanding spending half a day (min.) in the field with end-users to gather insights, be 'close to the market', develop concepts based on consumer insights. NPI: clear briefing to PD to develop NPI, coordinate testing with end-users on-ground, gather feedback and debrief PD team for next round of development.
• Work in close collaboration with Supply Chain & production: managing the level of inventory, aligning with all key stakeholders to plan production (for locally produced SKUs)
• Communication strategy: develop communication strategy for brand Loctite – work with local and Int. agencies to develop key visuals.
• Toolbox: develop toolbox for key products & concepts to enable sales team to tell a 'story' at the outlet and sell at a premium vs. competition.
• Full responsibility for marketing budget management: plan and track spending vs. plan on monthly basis
• Project management: lead cross functional teams to implement localization sourcing strategy.
YOUR SKILLS
• Minimum 6+ years of relevant working experience.
• Track records in managing strategy projects that deliver impacts.
• Sustainability subject-matter expertise.
• Highly analytical with a curious mind Strong multi-cultural interpersonal and communication skill.
• Comfortable working in agile mode.
• Capable of generating clarity out of ambiguity.
Henkel is an equal opportunity employer. We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets
💡 Quick Summary
Seeking a career-building opportunity? The Sr Specialist Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.