Job Description
Exp: 5+ Years
Location: Bangalore
Do you have a knack for attracting, engaging and influencing consumer decisions with innovative digital marketing strategies? If yes, this is a great opportunity for you.
You will be responsible for generating marketing qualified leads from digital paid and organic media. To be successful you’ll require advanced knowledge and experience in SEO, LinkedIn, Google, Bing ads, and/or other digital ad platforms where B2B (IT services) buyers can be targeted. A great first step for making past the shortlist, tangible achievements from your relevant experience.
Note: This being an individual contributor role of great measurable accountability, self-driven candidates who excel at SEO and B2B lead generation will be a natural fit. Demonstrable revenue contribution made possible through a quantitative, evidence-based approach is implicit.
What You’re Accountable For:
Lead Generation – Acquire qualified leads attributed to digital media (paid search, paid social, display, video, Organic Via SEO). You are the owner of both, the strategic and the tactical, to deliver on your targets.
CPL Efficiency – Proactively optimize, pause, or redistribute campaign spend to maximize your CPL.
Budget Accuracy – Plan and manage media spend across all platforms. Minimize overspend or underspend , and make necessary corrections regularly.
SEO – Developing and implementing effective search engine optimization (SEO) strategies to gain organic traffic, keywords ranking and its associated business goals.
Core Responsibilities:
• Execute and manage PPC, CPA, CTR, A/B testing (AdWords, LinkedIn) & retargeting campaigns
• Configure and monitor ad campaigns
• Collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns and SEO
• Ad copy writing and landing page strategizing/user experience
• Manage lead funnel
• Work closely with the content team to ensure DM guidelines are followed across content properties
• Publish monthly report on performance metrics across digital marketing areas/channels
Key Requirements:
• Professional fluency in English
• 5+ years of experience in digital marketing
• Experience in SEO (On-page, off-page, tools)
• Working experience with SEO, SEM, SMM, PPC ads and conversion rate optimization (CRO)
• Up-to-date with the latest trends, strategies and best practices in B2B marketing
• Good knowledge of HTML, CSS, etc.
• Strong understanding of Google Search Console, GTM, GA and SEO tools
💡 Quick Summary
Seeking a career-building opportunity? The Sr|Executive|Digital Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
