Strategy and Operations Lead, Effectiveness Measurement

Location
Toronto, ON
 
Full job description
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA; Toronto, ON, Canada; London, UK.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.
Experience with performance marketing measurement and attribution techniques (e.g., Marketing Mix Modeling (MMM), Meridian, MTA, incrementality, etc.).

Preferred qualifications:
5 years of experience in digital advertising and effectiveness/Return on Investment (ROI) measurement across the funnel, including MMM/Meridian, incrementality and Attribution.
Knowledge of the third-party measurement ecosystem and engaged measurement solutions (e.g., Robyn).
Understanding of our AI-powered ads products (VVC/VRC, PMax, DemandGen).
Ability to prioritize initiatives, drive progress and adapt quickly across cross-functional workstreams.
Excellent verbal and written communication skills with the ability to present complex concepts to audiences.
Excellent investigative and strategic thinking skills.
About the job
The Global Clients and Agency Solutions (GCAS) Product Strategy and Operations team partners with GCAS Sales to build the sales activation strategy that will drive business growth, adoption of AI-powered ads and measurement solutions. We are a global team who partners with regional GTM, GPS and sales to ensure our ads solutions help solve marketing challenges for the world’s largest global advertisers and agencies.

As a Strategy and Operations Lead, you will collaborate closely with our GCAS sales teams (including data, measurement and investigative leads), regional product Strategy and Operations teams, and GPS (Global Product Solutions) to drive industry leading effectiveness measurement solutions that support continued growth and prove the business value of Google’s ad solutions to customers. You will drive the sales activation strategy for effectiveness measurement, deploy and ensure its success across GCAS sales.
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

[For US Applicants]:

The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Build, deploy and enable activation plans to drive excellence in effectiveness measurement across GCAS advertisers and agencies, and scale new measurement solutions (i.e. Meridian), and drive education on new solutions for GCAS Data, Measurement and Investigative leads.
Collaborate with the GCAS Data, Measurement and Analytics team to build and scale best practices in MMM, ROI, Incrementality and Attribution, supporting GCAS sales in building measurement agendas and engaged strategies with measurement.
Partner closely with regional product GTM to ensure alignment in execution and activation on key multi-market initiatives.
Work with Google Product Solutions (GPS) to drive GCAS adoption of key measurement solutions, products and use cases .
Gather, analyze, and share actionable insights on measurement challenges and opportunities for Global Client and Agency Solutions (GCAS) clients and agencies to inform ongoing strategy, activation and enablement needs.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, ****** orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
 

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