Job Description
About InTime
InTime is a leading provider of public safety scheduling and workforce management software serving Police, Fire, Corrections, and 911 agencies across North America. Our mission-critical platform helps agencies manage complex staffing requirements while improving operational efficiency and public safety outcomes.
With a 96%+ customer retention rate, InTime has established itself as a trusted partner within the GovTech sector. As public safety agencies increasingly modernize their workforce management systems, InTime is entering an exciting phase of growth and market expansion.
We are seeking a Vice President of Marketing to lead our marketing strategy and build a scalable demand generation engine that drives pipeline growth, strengthens our market leadership, and supports long-term expansion across North America.
Role Overview
The Vice President of Marketing is responsible for leading InTime’s overall marketing strategy and execution, with a primary focus on pipeline generation, product positioning, strategic partnerships, market expansion, and brand leadership.
This role will build and scale a modern marketing organization capable of supporting InTime’s next phase of growth. The VP of Marketing will partner closely with Sales, Product, Customer Success, and Strategic Partnerships to align go-to-market strategy and drive measurable revenue outcomes.
Reporting to the executive leadership team, the VP of Marketing will own the company’s marketing-driven pipeline and will be responsible for building a high-performing team and marketing engine capable of supporting enterprise sales cycles within the government sector.
This is both a strategic leadership role and a hands-on position, requiring a marketing leader who can build long-term strategy while ensuring strong execution across campaigns and programs.
Key Responsibilities
Marketing Strategy & Revenue Growth
Develop and execute InTime’s overall marketing strategy aligned with company growth objectives.
Own the company’s marketing-driven pipeline and demand generation engine, ensuring marketing contributes meaningfully to revenue growth.
Define and refine InTime’s market positioning, messaging, and category leadership within the GovTech and public safety markets.
Establish clear marketing performance metrics tied to pipeline generation, deal velocity, and revenue influence.
Product Marketing & Go-To-Market Strategy
Lead product marketing strategy, ensuring strong positioning, messaging, and differentiation for InTime’s platform.
Partner closely with Product and Sales leadership to develop go-to-market strategies for new features, product launches, and market expansions.
Develop clear value propositions and messaging that resonate with public safety leaders, government buyers, and enterprise stakeholders.
Build and maintain competitive intelligence, enabling Sales teams with insights, battlecards, and positioning against competitors.
Ensure strong alignment between product roadmap, marketing strategy, and customer needs.
Demand Generation & Pipeline Development
Build scalable demand generation programs across digital marketing, content, webinars, industry events, and advertising.
Lead and expand Account-Based Marketing (ABM) initiatives targeting enterprise and strategic government accounts.
Partner closely with Sales leadership to support pipeline development, account penetration, and opportunity acceleration.
Continuously optimize marketing funnel performance through data-driven campaign analysis and marketing operations.
Partnerships & Ecosystem Marketing
Develop and execute partner marketing strategies that strengthen InTime’s ecosystem of technology partners, integrators, and strategic alliances.
Collaborate with the Partnerships and Sales teams to create joint marketing programs, co-branded campaigns, and partner-driven pipeline opportunities.
Support partner enablement through joint events, webinars, and integrated go-to-market initiatives.
Identify opportunities to expand market reach through strategic alliances within the broader public safety and GovTech ecosystem.
Brand & Market Presence
Elevate InTime’s brand positioning as a category leader in public safety workforce management software.
Oversee messaging, website strategy, thought leadership, and content development.
Lead InTime’s presence at key industry conferences, tradeshows, and customer events to strengthen relationships and increase market visibility.
Develop marketing initiatives that reinforce InTime’s reputation as a trusted partner in the public safety community.
Team Leadership & Organizational Development
Build, mentor, and scale a high-performing marketing team across demand generation, product marketing, brand, and marketing operations.
Develop processes, systems, and tools that enable the marketing organization to scale efficiently.
Foster a culture of collaboration, accountability, and continuous improvement within the marketing function.
Executive Leadership Collaboration
Partner with executive leadership to align marketing strategy with overall company objectives.
Provide regular reporting on pipeline contribution, marketing ROI, and market insights.
Collaborate with Product and Customer Success to ensure strong alignment across the entire customer lifecycle.
Qualifications
Experience
10+ years of marketing leadership experience in B2B SaaS, enterprise software, or GovTech environments.
Proven track record building and scaling demand generation and pipeline growth programs.
Experience leading product marketing and go-to-market strategy for enterprise software platforms.
Experience leading Account-Based Marketing (ABM) strategies targeting complex enterprise buyers.
Experience supporting or building partner and ecosystem marketing programs is highly desirable.
Deep understanding of enterprise sales cycles, particularly in government or regulated industries.
Leadership & Strategic Skills
Experience building and leading high-performing marketing teams.
Strong collaboration with Sales leadership to drive pipeline creation and revenue growth.
Ability to translate market insights into clear go-to-market strategies.
Experience reporting marketing performance at the executive or board level.
Additional Qualifications
Bachelor’s degree in Marketing, Business, or a related field (MBA considered an asset).
Strong communication and presentation skills.
Experience marketing to government, public safety, or regulated industries is a strong advantage.
Willingness to travel as required for conferences, customer engagements, and industry events.
Compensation & Benefits
InTime offers a competitive executive compensation package designed to reward performance and long-term company growth.
Executive Compensation
Competitive executive-level base salary
Performance-based bonus tied to pipeline generation and company growth
Meaningful equity participation through stock options, aligning leadership incentives with the long-term success of the company
Opportunity for significant upside as the company continues to expand across North America
Additional Benefits
Extended health, dental, and vision coverage
Life insurance and disability benefits
Generous paid time off
Hybrid work flexibility
Company events and team gatherings
Complimentary office lunches
On-site gym facilities and bike storage
Why Join InTime
Opportunity to shape the marketing strategy of a growing GovTech leader
Direct influence on company growth and market expansion
Work alongside experienced SaaS and public safety technology leaders
Build and lead a marketing organization during a major growth phase
Location: Vancouver, BC
Candidates must be able to reliably commute to the Vancouver office or relocate prior to starting.
Pay: $150,000.00-$200,000.00 per year
Benefits:
Dental care
Disability insurance
Extended health care
Life insurance
On-site gym
Paid time off
Ability to commute/relocate:
Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Licence/Certification:
PR or citizenship (required)
Work Location: Hybrid remote in Vancouver, BC
InTime is a leading provider of public safety scheduling and workforce management software serving Police, Fire, Corrections, and 911 agencies across North America. Our mission-critical platform helps agencies manage complex staffing requirements while improving operational efficiency and public safety outcomes.
With a 96%+ customer retention rate, InTime has established itself as a trusted partner within the GovTech sector. As public safety agencies increasingly modernize their workforce management systems, InTime is entering an exciting phase of growth and market expansion.
We are seeking a Vice President of Marketing to lead our marketing strategy and build a scalable demand generation engine that drives pipeline growth, strengthens our market leadership, and supports long-term expansion across North America.
Role Overview
The Vice President of Marketing is responsible for leading InTime’s overall marketing strategy and execution, with a primary focus on pipeline generation, product positioning, strategic partnerships, market expansion, and brand leadership.
This role will build and scale a modern marketing organization capable of supporting InTime’s next phase of growth. The VP of Marketing will partner closely with Sales, Product, Customer Success, and Strategic Partnerships to align go-to-market strategy and drive measurable revenue outcomes.
Reporting to the executive leadership team, the VP of Marketing will own the company’s marketing-driven pipeline and will be responsible for building a high-performing team and marketing engine capable of supporting enterprise sales cycles within the government sector.
This is both a strategic leadership role and a hands-on position, requiring a marketing leader who can build long-term strategy while ensuring strong execution across campaigns and programs.
Key Responsibilities
Marketing Strategy & Revenue Growth
Develop and execute InTime’s overall marketing strategy aligned with company growth objectives.
Own the company’s marketing-driven pipeline and demand generation engine, ensuring marketing contributes meaningfully to revenue growth.
Define and refine InTime’s market positioning, messaging, and category leadership within the GovTech and public safety markets.
Establish clear marketing performance metrics tied to pipeline generation, deal velocity, and revenue influence.
Product Marketing & Go-To-Market Strategy
Lead product marketing strategy, ensuring strong positioning, messaging, and differentiation for InTime’s platform.
Partner closely with Product and Sales leadership to develop go-to-market strategies for new features, product launches, and market expansions.
Develop clear value propositions and messaging that resonate with public safety leaders, government buyers, and enterprise stakeholders.
Build and maintain competitive intelligence, enabling Sales teams with insights, battlecards, and positioning against competitors.
Ensure strong alignment between product roadmap, marketing strategy, and customer needs.
Demand Generation & Pipeline Development
Build scalable demand generation programs across digital marketing, content, webinars, industry events, and advertising.
Lead and expand Account-Based Marketing (ABM) initiatives targeting enterprise and strategic government accounts.
Partner closely with Sales leadership to support pipeline development, account penetration, and opportunity acceleration.
Continuously optimize marketing funnel performance through data-driven campaign analysis and marketing operations.
Partnerships & Ecosystem Marketing
Develop and execute partner marketing strategies that strengthen InTime’s ecosystem of technology partners, integrators, and strategic alliances.
Collaborate with the Partnerships and Sales teams to create joint marketing programs, co-branded campaigns, and partner-driven pipeline opportunities.
Support partner enablement through joint events, webinars, and integrated go-to-market initiatives.
Identify opportunities to expand market reach through strategic alliances within the broader public safety and GovTech ecosystem.
Brand & Market Presence
Elevate InTime’s brand positioning as a category leader in public safety workforce management software.
Oversee messaging, website strategy, thought leadership, and content development.
Lead InTime’s presence at key industry conferences, tradeshows, and customer events to strengthen relationships and increase market visibility.
Develop marketing initiatives that reinforce InTime’s reputation as a trusted partner in the public safety community.
Team Leadership & Organizational Development
Build, mentor, and scale a high-performing marketing team across demand generation, product marketing, brand, and marketing operations.
Develop processes, systems, and tools that enable the marketing organization to scale efficiently.
Foster a culture of collaboration, accountability, and continuous improvement within the marketing function.
Executive Leadership Collaboration
Partner with executive leadership to align marketing strategy with overall company objectives.
Provide regular reporting on pipeline contribution, marketing ROI, and market insights.
Collaborate with Product and Customer Success to ensure strong alignment across the entire customer lifecycle.
Qualifications
Experience
10+ years of marketing leadership experience in B2B SaaS, enterprise software, or GovTech environments.
Proven track record building and scaling demand generation and pipeline growth programs.
Experience leading product marketing and go-to-market strategy for enterprise software platforms.
Experience leading Account-Based Marketing (ABM) strategies targeting complex enterprise buyers.
Experience supporting or building partner and ecosystem marketing programs is highly desirable.
Deep understanding of enterprise sales cycles, particularly in government or regulated industries.
Leadership & Strategic Skills
Experience building and leading high-performing marketing teams.
Strong collaboration with Sales leadership to drive pipeline creation and revenue growth.
Ability to translate market insights into clear go-to-market strategies.
Experience reporting marketing performance at the executive or board level.
Additional Qualifications
Bachelor’s degree in Marketing, Business, or a related field (MBA considered an asset).
Strong communication and presentation skills.
Experience marketing to government, public safety, or regulated industries is a strong advantage.
Willingness to travel as required for conferences, customer engagements, and industry events.
Compensation & Benefits
InTime offers a competitive executive compensation package designed to reward performance and long-term company growth.
Executive Compensation
Competitive executive-level base salary
Performance-based bonus tied to pipeline generation and company growth
Meaningful equity participation through stock options, aligning leadership incentives with the long-term success of the company
Opportunity for significant upside as the company continues to expand across North America
Additional Benefits
Extended health, dental, and vision coverage
Life insurance and disability benefits
Generous paid time off
Hybrid work flexibility
Company events and team gatherings
Complimentary office lunches
On-site gym facilities and bike storage
Why Join InTime
Opportunity to shape the marketing strategy of a growing GovTech leader
Direct influence on company growth and market expansion
Work alongside experienced SaaS and public safety technology leaders
Build and lead a marketing organization during a major growth phase
Location: Vancouver, BC
Candidates must be able to reliably commute to the Vancouver office or relocate prior to starting.
Pay: $150,000.00-$200,000.00 per year
Benefits:
Dental care
Disability insurance
Extended health care
Life insurance
On-site gym
Paid time off
Ability to commute/relocate:
Vancouver, BC: reliably commute or plan to relocate before starting work (required)
Licence/Certification:
PR or citizenship (required)
Work Location: Hybrid remote in Vancouver, BC
💡 Quick Summary
Seeking a career-building opportunity? The Vice President of Marketing position is now open for candidates interested in the Operations Executive Jobs sector. This role in Vancouver offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Operations Executive Jobs is a plus.