Job Description
IN A NUTSHELL...
Bellroy is stepping into a new chapter, our very own retail stores. With multiple locations opening across Australia and the US, we're building something special from the ground up, and we're looking for a skilled Visual Merchandiser to help write the playbook. No inherited systems. No "this is how we've always done it." Just a global brand with an obsession for design, ready to translate that into physical spaces that outfit customers for their daily journeys.
You'll report to our Chief Creative Officer and work alongside a tight-knit creative team of designers, writers, filmmakers and photographers, all making things in-house. You'll be a valuable connection between our stores and the people who run them, with additional opportunities to support trade shows, events and photoshoots baked into the role.
We're stocked in 1,200+ wholesale doors globally – from Apple to REI, Nordstrom to David Jones – so we're not new to retail. But owned retail? That's fresh territory. And we're looking for someone who wants to help pave the way.
YOU COULD BE THE ONE IF YOU...
Bring 4-5 years of visual merchandising experience, having worked across a mix of branded, wholesale and concession environments
Can build to-scale planograms and display mock-ups using Adobe Creative Suite, 3D software or the occasional physical prototype
Can write VM guidelines that store teams can pick up and execute on the floor, fast
Are comfortable managing fixture programs end-to-end, from design and prototyping through to production and install, including liaising with manufacturers and suppliers
Have experience translating digital campaign assets into physical environments, looking for ways to innovate beyond traditional posters and strut cards
Think in all five senses – knowing how to create immersive worlds that tell a story
Apply equal parts art and science to your work – leading with creativity, but backing it up with curiosity and logic. Always keen to know if your work is shifting behaviour in-store
Thrive on collaboration across creative, marketing, production and operations and enjoy solving problems that haven't been tackled before
Are happy to flex your styling skills across photoshoots and events when the moment calls for it
IF YOU WERE HERE LAST WEEK, HERE'S SOME THINGS YOU MIGHT HAVE DONE...
Workshopped a seasonal VM concept with the creative team, mapping out how a new product launch could come to life across our store network
Surveyed our sales team to understand pain points with our current fixtures, then implemented a new program – from design to prototyping, production to install – that improves how our fixtures (especially freestanding ones) display products of varying sizes in store
Drafted a VM standards guide that creates a unified merchandising system across product formats. From wallets on shelves to tech accessories on prongs, bags on hang bars to luggage on plinths
Worked with retail partners to execute a VM directive for concession stores and pop-ups internationally, including planograms, signage and storytelling opportunities
Jumped on a call with our fixture manufacturers in China to resolve an issue, or chased quotes from local print suppliers for an upcoming campaign launch
Spent time in our physical stores observing a recent activation – noting what worked, what didn't, and what we'd do differently – then shared those insights back with the broader team
Put your stylist hat on for a lifestyle photoshoot on location, or approached an e-commerce studio shoot from a propping perspective
Pulled together a quick budget breakdown for Q3 props and materials
Attended Creative Labs (your team's weekly experimentation session) and shared a few global retail trends you'd been tracking
LOCATION & HOURS
This role is based at our studio in Collingwood, Melbourne. We work regular business hours, with flexibility built in for the rhythm of retail – store visits, trade shows, and travel to our US locations as needed.
We're a team that values being together (the energy is better, the ideas are sharper), but we also trust you to manage your time and location based on what the work requires.
WHY WORK FOR BELLROY?
Bellroy started around a kitchen table in 2010, born from two places we love: Bells Beach and Fitzroy. Our purpose back then is the same as it is now: to gear people up so they can move in the good direction. Whether that's work or play; near or far.
We're an Australian-born brand with a crew that spans the globe, with 25 countries represented in our Melbourne HQ alone. We're thinkers and makers, designers and analysts, optimists and pragmatists, and we believe the best ideas come from bringing genuinely different perspectives to the table.
We've been a certified B Corp since 2015, which means we use the power of business to help solve social and environmental problems. It's not a badge, it's a way of operating that is deeply ingrained in our systems. So even if your experience isn't an exact match but you feel you have something special to contribute, we'd love to hear from you.
Sound like you? We'd love to hear from you. Please share your portfolio and resume.
Bellroy is stepping into a new chapter, our very own retail stores. With multiple locations opening across Australia and the US, we're building something special from the ground up, and we're looking for a skilled Visual Merchandiser to help write the playbook. No inherited systems. No "this is how we've always done it." Just a global brand with an obsession for design, ready to translate that into physical spaces that outfit customers for their daily journeys.
You'll report to our Chief Creative Officer and work alongside a tight-knit creative team of designers, writers, filmmakers and photographers, all making things in-house. You'll be a valuable connection between our stores and the people who run them, with additional opportunities to support trade shows, events and photoshoots baked into the role.
We're stocked in 1,200+ wholesale doors globally – from Apple to REI, Nordstrom to David Jones – so we're not new to retail. But owned retail? That's fresh territory. And we're looking for someone who wants to help pave the way.
YOU COULD BE THE ONE IF YOU...
Bring 4-5 years of visual merchandising experience, having worked across a mix of branded, wholesale and concession environments
Can build to-scale planograms and display mock-ups using Adobe Creative Suite, 3D software or the occasional physical prototype
Can write VM guidelines that store teams can pick up and execute on the floor, fast
Are comfortable managing fixture programs end-to-end, from design and prototyping through to production and install, including liaising with manufacturers and suppliers
Have experience translating digital campaign assets into physical environments, looking for ways to innovate beyond traditional posters and strut cards
Think in all five senses – knowing how to create immersive worlds that tell a story
Apply equal parts art and science to your work – leading with creativity, but backing it up with curiosity and logic. Always keen to know if your work is shifting behaviour in-store
Thrive on collaboration across creative, marketing, production and operations and enjoy solving problems that haven't been tackled before
Are happy to flex your styling skills across photoshoots and events when the moment calls for it
IF YOU WERE HERE LAST WEEK, HERE'S SOME THINGS YOU MIGHT HAVE DONE...
Workshopped a seasonal VM concept with the creative team, mapping out how a new product launch could come to life across our store network
Surveyed our sales team to understand pain points with our current fixtures, then implemented a new program – from design to prototyping, production to install – that improves how our fixtures (especially freestanding ones) display products of varying sizes in store
Drafted a VM standards guide that creates a unified merchandising system across product formats. From wallets on shelves to tech accessories on prongs, bags on hang bars to luggage on plinths
Worked with retail partners to execute a VM directive for concession stores and pop-ups internationally, including planograms, signage and storytelling opportunities
Jumped on a call with our fixture manufacturers in China to resolve an issue, or chased quotes from local print suppliers for an upcoming campaign launch
Spent time in our physical stores observing a recent activation – noting what worked, what didn't, and what we'd do differently – then shared those insights back with the broader team
Put your stylist hat on for a lifestyle photoshoot on location, or approached an e-commerce studio shoot from a propping perspective
Pulled together a quick budget breakdown for Q3 props and materials
Attended Creative Labs (your team's weekly experimentation session) and shared a few global retail trends you'd been tracking
LOCATION & HOURS
This role is based at our studio in Collingwood, Melbourne. We work regular business hours, with flexibility built in for the rhythm of retail – store visits, trade shows, and travel to our US locations as needed.
We're a team that values being together (the energy is better, the ideas are sharper), but we also trust you to manage your time and location based on what the work requires.
WHY WORK FOR BELLROY?
Bellroy started around a kitchen table in 2010, born from two places we love: Bells Beach and Fitzroy. Our purpose back then is the same as it is now: to gear people up so they can move in the good direction. Whether that's work or play; near or far.
We're an Australian-born brand with a crew that spans the globe, with 25 countries represented in our Melbourne HQ alone. We're thinkers and makers, designers and analysts, optimists and pragmatists, and we believe the best ideas come from bringing genuinely different perspectives to the table.
We've been a certified B Corp since 2015, which means we use the power of business to help solve social and environmental problems. It's not a badge, it's a way of operating that is deeply ingrained in our systems. So even if your experience isn't an exact match but you feel you have something special to contribute, we'd love to hear from you.
Sound like you? We'd love to hear from you. Please share your portfolio and resume.
💡 Quick Summary
Seeking a career-building opportunity? The Visual Merchandiser position is now open for candidates interested in the Retail & Wholesale sector. This role in Collingwood offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Retail & Wholesale is a plus.