Job Description
## Position Overview
We are looking for a motivated and commercially minded Advertising Specialist to join our team and lead the development of impactful advertising campaigns across multiple channels. In this role, you will be responsible for shaping advertising strategy, coordinating cross-functional creative production, and driving consumer engagement in support of broader sales and marketing objectives. The ideal candidate brings a blend of strategic thinking, creative sensibility, and strong project management skills. This position suits a results-oriented professional with a passion for storytelling, brand building, and measurable campaign performance.
## Key Responsibilities
- Develop, plan, and implement advertising policies and campaigns aligned with organisational sales objectives and brand strategy
- Advise senior executives, stakeholders, and clients on effective advertising strategies that reach target markets and build meaningful consumer awareness
- Lead the end-to-end coordination of integrated advertising campaigns, bringing together specialised functions including artwork, copywriting, media scripting, television, digital, and film production within agreed timelines and budgets
- Identify and analyse target audiences to ensure campaign messaging, tone, and creative direction resonate with the intended consumer base
- Manage relationships with external agencies, media partners, suppliers, and production teams to ensure seamless campaign execution and consistent brand representation
- Monitor, evaluate, and report on campaign performance using relevant metrics and analytics tools, providing actionable insights and recommendations for continuous improvement
- Conduct market and competitor research to identify emerging trends, consumer behaviours, and opportunities that inform advertising strategies
- Collaborate closely with the sales, marketing, and creative teams to ensure alignment between advertising campaigns and broader business objectives
- Oversee media planning and placement across print, broadcast, digital, and out-of-home channels, negotiating placement to maximise reach and return on investment
- Manage advertising budgets effectively, tracking expenditure and ensuring campaigns are delivered within scope and to a high standard
- Support the development of compelling briefs and creative concepts that communicate key product or service attributes in an engaging and persuasive manner
- Ensure all advertising materials comply with relevant industry regulations, advertising standards, and organisational guidelines
## Required Qualifications & Skills
- Bachelor's degree in Advertising, Marketing, Communications, or a related field
- Demonstrated experience in an advertising, media, or marketing role, with a strong portfolio of delivered campaigns
- Proven ability to develop and execute multi-channel advertising strategies that drive consumer engagement and support commercial outcomes
- Sound understanding of media planning, buying, and placement across traditional and digital channels
- Strong project management skills with the ability to coordinate multiple campaigns simultaneously under tight deadlines
- Excellent written and verbal communication skills, with experience preparing briefs, reports, and presentations for senior stakeholders
- Proficiency in advertising and analytics platforms such as Google Ads, Meta Ads Manager, or similar tools
- Ability to interpret campaign data and translate insights into strategic recommendations
- High level of attention to detail and a commitment to delivering quality outcomes
- Strong interpersonal and relationship management skills, with experience working alongside creative agencies and external partners
## Preferred Qualifications
- Postgraduate qualifications in Marketing, Business, or a related discipline
- Experience working within an integrated marketing or full-service advertising agency environment
- Familiarity with programmatic advertising, SEO/SEM, and content marketing strategies
- Knowledge of Australian Consumer Law and relevant advertising standards set by Ad Standards Australia
- Certification in Google Ads, Meta Blueprint, or similar industry-recognised platforms
- Experience in a specific industry vertical such as retail, FMCG, financial services, or healthcare
## Why Join Us?
- Be part of a collaborative, forward-thinking team that values creativity, innovation, and fresh ideas across everything we do
- Enjoy genuine flexibility with hybrid working arrangements that support a healthy work-life balance
- Access ongoing professional development opportunities, including industry events, training programmes, and certification support
- Competitive remuneration package with clear pathways for career progression within a growing organisation
- Work on diverse, high-impact campaigns that span national markets and give you the opportunity to make a real difference to brand and business outcomes
## Job Details
- Job Type: Full-time, Permanent
- Work Schedule: 8-hour shift
- Salary: $70,000 – $120,000 per year + Super
Job Types: Full-time, Permanent
Pay: $70,000.00 – $120,000.00 per year
Benefits:
Work from home
Application Question(s):
Are you looking for visa sponsorship?
Work Authorisation:
Australia (Preferred)
Work Location: Hybrid remote in Sydney NSW 2000
We are looking for a motivated and commercially minded Advertising Specialist to join our team and lead the development of impactful advertising campaigns across multiple channels. In this role, you will be responsible for shaping advertising strategy, coordinating cross-functional creative production, and driving consumer engagement in support of broader sales and marketing objectives. The ideal candidate brings a blend of strategic thinking, creative sensibility, and strong project management skills. This position suits a results-oriented professional with a passion for storytelling, brand building, and measurable campaign performance.
## Key Responsibilities
- Develop, plan, and implement advertising policies and campaigns aligned with organisational sales objectives and brand strategy
- Advise senior executives, stakeholders, and clients on effective advertising strategies that reach target markets and build meaningful consumer awareness
- Lead the end-to-end coordination of integrated advertising campaigns, bringing together specialised functions including artwork, copywriting, media scripting, television, digital, and film production within agreed timelines and budgets
- Identify and analyse target audiences to ensure campaign messaging, tone, and creative direction resonate with the intended consumer base
- Manage relationships with external agencies, media partners, suppliers, and production teams to ensure seamless campaign execution and consistent brand representation
- Monitor, evaluate, and report on campaign performance using relevant metrics and analytics tools, providing actionable insights and recommendations for continuous improvement
- Conduct market and competitor research to identify emerging trends, consumer behaviours, and opportunities that inform advertising strategies
- Collaborate closely with the sales, marketing, and creative teams to ensure alignment between advertising campaigns and broader business objectives
- Oversee media planning and placement across print, broadcast, digital, and out-of-home channels, negotiating placement to maximise reach and return on investment
- Manage advertising budgets effectively, tracking expenditure and ensuring campaigns are delivered within scope and to a high standard
- Support the development of compelling briefs and creative concepts that communicate key product or service attributes in an engaging and persuasive manner
- Ensure all advertising materials comply with relevant industry regulations, advertising standards, and organisational guidelines
## Required Qualifications & Skills
- Bachelor's degree in Advertising, Marketing, Communications, or a related field
- Demonstrated experience in an advertising, media, or marketing role, with a strong portfolio of delivered campaigns
- Proven ability to develop and execute multi-channel advertising strategies that drive consumer engagement and support commercial outcomes
- Sound understanding of media planning, buying, and placement across traditional and digital channels
- Strong project management skills with the ability to coordinate multiple campaigns simultaneously under tight deadlines
- Excellent written and verbal communication skills, with experience preparing briefs, reports, and presentations for senior stakeholders
- Proficiency in advertising and analytics platforms such as Google Ads, Meta Ads Manager, or similar tools
- Ability to interpret campaign data and translate insights into strategic recommendations
- High level of attention to detail and a commitment to delivering quality outcomes
- Strong interpersonal and relationship management skills, with experience working alongside creative agencies and external partners
## Preferred Qualifications
- Postgraduate qualifications in Marketing, Business, or a related discipline
- Experience working within an integrated marketing or full-service advertising agency environment
- Familiarity with programmatic advertising, SEO/SEM, and content marketing strategies
- Knowledge of Australian Consumer Law and relevant advertising standards set by Ad Standards Australia
- Certification in Google Ads, Meta Blueprint, or similar industry-recognised platforms
- Experience in a specific industry vertical such as retail, FMCG, financial services, or healthcare
## Why Join Us?
- Be part of a collaborative, forward-thinking team that values creativity, innovation, and fresh ideas across everything we do
- Enjoy genuine flexibility with hybrid working arrangements that support a healthy work-life balance
- Access ongoing professional development opportunities, including industry events, training programmes, and certification support
- Competitive remuneration package with clear pathways for career progression within a growing organisation
- Work on diverse, high-impact campaigns that span national markets and give you the opportunity to make a real difference to brand and business outcomes
## Job Details
- Job Type: Full-time, Permanent
- Work Schedule: 8-hour shift
- Salary: $70,000 – $120,000 per year + Super
Job Types: Full-time, Permanent
Pay: $70,000.00 – $120,000.00 per year
Benefits:
Work from home
Application Question(s):
Are you looking for visa sponsorship?
Work Authorisation:
Australia (Preferred)
Work Location: Hybrid remote in Sydney NSW 2000
💡 Quick Summary
Seeking a career-building opportunity? The Advertising Specialist position is now open for candidates interested in the Work from home Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
