Analytics Specialist | part time
Job details
Job description, work day and responsibilities
Invesp, established in 2006, is a leading agency specializing in conversion rate optimization in North America. With a track record of helping over +00 clients from 13 countries increase their site conversion rates, we focus on delivering clear recommendations, growth blueprints, and impactful results for online businesses of all sizes.
Role Description
This is a part-time remote role for an Analytics Specialist at Invesp.
Responsibilities:
• Manage complex tagging setups and analyze digital performance measures across B2B and B2C channels.
• Utilize analytical tools and techniques to analyze data sets, identifying trends, patterns, and opportunities for optimization.
• Translate data findings (user journeys, conversion funnels, and product performance) into actionable recommendations that align with clients' business goals.
• Work with the CRO team to design and build informative and visually appealing dashboards that effectively communicate campaign performance and business impact.
• Conduct regular audits to ensure the accuracy and integrity of conversion tracking data, making necessary adjustments to maintain data quality.
Requirements:
• Digital Analytics Expertise: Advanced knowledge of digital analytics tools and platforms, particularly Google Analytics and Google Tag Manager.
• Strong analytical skills to interpret web analytics, site usage, performance metrics, and visitor behavior.
• Expertise in tag management, including setting up and managing custom tags and events.
• Excellent communication and presentation skills
• Ability to work independently and part-time
• Knowledge of A/B testing and experimentation
• Bachelor's degree in Analytics, Statistics, Business, or related field
Company address
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Offer ID: #964615,
Published: 2 weeks ago,
Company registered: 1 year ago