Job Description
We are looking for a Marketing specialist who is passionate about games, edtech mobile apps, data, marketing technology, automation, and processes to help us in building an efficient marketing operation ecosystem. The ideal candidate will collaborate with internal stakeholders and external agencies to develop & manage marketing campaign assets, manage leads and obtain conversions and reporting.
Key Responsibilities
• Oversee the functionality of the app and website, evaluate, and manage the performance, maintain, and update the website content from time to time.
• Manage the day-to-day strategy and execution of our Marketing Ideas. This spans from data input best practices, campaign execution/optimization, deliverability practice & reporting.
• Run and optimize ad campaigns on Google, Facebook, and other platforms to target the right audience and increase installs and sign-ups.
• Optimize & decrease the Cost per Install and tune campaigns to garner desired results.
• Run experiments to decrease drop-off rates and increase user retention.
• Run organic marketing campaigns, increase our social media following, and present the brand through effective and appropriate communication.
• Creating & managing landing pages, emailers & other digital assets required for marketing programs.
• Collaborate within the team to build, execute, and report on highly segmented multi-channel campaigns.
• Work closely with different teams to build, implement and measure Nurture programs throughout the prospect and customer lifecycle.
• Enhance, optimize, and document our marketing processes to effectively scale execution, reporting, and testing practices.
• Partner with the internal brand, content, digital & creative teams to strategize and execute integrated marketing campaigns and rapidly test new channels.
• Hold end-to-end responsibility for managing and functioning our CRM & ensuring the data are in sync with business requirements.
• Work with Stakeholders to build lists, create campaigns, develop workflows, and manage reporting data, all in an effort to streamline and operationalize campaign management.
• Taking additional responsibilities around new initiatives such as tool evaluation, project scoping, research, data enrichment, and tool integration maintenance & lead or account some modeling
• Evaluating, onboarding, managing agencies, and monitoring their day-to-day activities as per the agreed scope.
Role Requirements
• Overall experience in marketing of a minimum of 1-2 years, must be from the e-learning /education domain, (selling games and apps).
• Experience in designing landing pages & creating marketing emailers is a must.
• Experience in running paid ad campaigns is a must. Should be familiar with platforms like Firebase, Google Marketing Platform (Google ads), Google Play Console, IOS ad campaigns, Facebook ads, etc.
• Familiarity with HTML/CSS; ability to create new and edit existing code, and templates. Having some knowledge of web servers would be a plus.
• Passionate about organization, and data accuracy and are extremely detail oriented.
• Eager to learn and grow career while supporting critical business processes.
• Knowledge of near analytics, SEO, SEM, Lead Management platforms , etc.
• Knowledge of converting leads to conversions.
• Good knowledge of Excel, reporting & data management.
• Have excellent problem-solving skills and do not shy away from "owning" and "solving" the problems.
• Be hard-working and diligent, disciplined to convert strategy into action.
• Demonstrate cultural fit towards being hands-on, humble, and drive a learning environment.
Key Personal Attributes
• A strong 'stage presence' and ability to manage client interactions, requirement-gathering discussions, etc.
• Ability to work independently with minimal direction providing technical and non-technical support to multiple users.
• Proficient in technology consulting, training, and development.
• A strong people motivator with prominent levels of energy.
• Proactiveness - Be proactive in understanding the needs of our customers/clients.
• Relentless learner and a passion to pick up recent technologies.
Skills: landing pages,email marketing,activecampaign,firebase,near ads specialist,facebook ads,html2text,css,web servers,near analytics,seo,seo/sem
Key Responsibilities
• Oversee the functionality of the app and website, evaluate, and manage the performance, maintain, and update the website content from time to time.
• Manage the day-to-day strategy and execution of our Marketing Ideas. This spans from data input best practices, campaign execution/optimization, deliverability practice & reporting.
• Run and optimize ad campaigns on Google, Facebook, and other platforms to target the right audience and increase installs and sign-ups.
• Optimize & decrease the Cost per Install and tune campaigns to garner desired results.
• Run experiments to decrease drop-off rates and increase user retention.
• Run organic marketing campaigns, increase our social media following, and present the brand through effective and appropriate communication.
• Creating & managing landing pages, emailers & other digital assets required for marketing programs.
• Collaborate within the team to build, execute, and report on highly segmented multi-channel campaigns.
• Work closely with different teams to build, implement and measure Nurture programs throughout the prospect and customer lifecycle.
• Enhance, optimize, and document our marketing processes to effectively scale execution, reporting, and testing practices.
• Partner with the internal brand, content, digital & creative teams to strategize and execute integrated marketing campaigns and rapidly test new channels.
• Hold end-to-end responsibility for managing and functioning our CRM & ensuring the data are in sync with business requirements.
• Work with Stakeholders to build lists, create campaigns, develop workflows, and manage reporting data, all in an effort to streamline and operationalize campaign management.
• Taking additional responsibilities around new initiatives such as tool evaluation, project scoping, research, data enrichment, and tool integration maintenance & lead or account some modeling
• Evaluating, onboarding, managing agencies, and monitoring their day-to-day activities as per the agreed scope.
Role Requirements
• Overall experience in marketing of a minimum of 1-2 years, must be from the e-learning /education domain, (selling games and apps).
• Experience in designing landing pages & creating marketing emailers is a must.
• Experience in running paid ad campaigns is a must. Should be familiar with platforms like Firebase, Google Marketing Platform (Google ads), Google Play Console, IOS ad campaigns, Facebook ads, etc.
• Familiarity with HTML/CSS; ability to create new and edit existing code, and templates. Having some knowledge of web servers would be a plus.
• Passionate about organization, and data accuracy and are extremely detail oriented.
• Eager to learn and grow career while supporting critical business processes.
• Knowledge of near analytics, SEO, SEM, Lead Management platforms , etc.
• Knowledge of converting leads to conversions.
• Good knowledge of Excel, reporting & data management.
• Have excellent problem-solving skills and do not shy away from "owning" and "solving" the problems.
• Be hard-working and diligent, disciplined to convert strategy into action.
• Demonstrate cultural fit towards being hands-on, humble, and drive a learning environment.
Key Personal Attributes
• A strong 'stage presence' and ability to manage client interactions, requirement-gathering discussions, etc.
• Ability to work independently with minimal direction providing technical and non-technical support to multiple users.
• Proficient in technology consulting, training, and development.
• A strong people motivator with prominent levels of energy.
• Proactiveness - Be proactive in understanding the needs of our customers/clients.
• Relentless learner and a passion to pick up recent technologies.
Skills: landing pages,email marketing,activecampaign,firebase,near ads specialist,facebook ads,html2text,css,web servers,near analytics,seo,seo/sem
💡 Quick Summary
Seeking a career-building opportunity? The App Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
