Area Sales Manager or Area Sales Executive | Well Established FMCG

Designation: Area Sales Manager (General Trade) Experience: 5-7 years Candidates only from FMCG, COSMETIC & HOMECARE industries are preferred Key Requirements: Candidate must have minimum 3 years experience working as Area Sales Manager (FMCG, Cosmetic & Homecare industries only) in Whole markets. Accountable for driving P&L in the assigned territory. Candidate must have hired & handled a team of ISR, SO, TSR etc. Candidate should have a strong marketing network with retail level geographical knowledge of the areas. Leadership quality to handle the Sales Team and Channel Partners Ability to analyses Business Target and Planning to Achieve the same Should be familiar with SFA applications & must have good knowledge of excel & PowerPoint. Key Responsibilities: Area Business Planning Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining road-map for target achievement Develop road-map to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans Provide inputs for manpower planning for Sales Executives and Sales Officers Sales Planning & Operations Deploy Sales Strategy for the area by maximizing revenue achievement through the defined mix of different Sales Channels. Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors. Handle the New Product Launches with excellence to achieve the desired results. Guide team in building relationships with channel partners; proactively participate in building long term relationships with critical partners Plan & manage the fund flow of the assigned territory with time realization of receivables within the credit limit. Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation. Plan & execute the ATL/BTL marketing activities in the assigned territory within the allotted budget. Drive visibility initiatives and trade promotions in line with the marketing plan of the company. Plan, drive & handle implementation of applicable trade promotions for the territory as per guidelines from ZSM. Track competitors field activities and identify ways to counter them Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner Operational Excellence Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales Operations discipline, Sales Force automation, etc. across the area Oversee timely submission of required data to the Sales Manager on a monthly basis - sales monthly reports, distributor claims, team expenses etc. Team Management Drive a culture of performance among-est subordinates - set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team. Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions. Drive adequate training of sales teams to meet the requirements of the role and be able to handle market dynamics