Assistant Professor Of Marketing-Consumer Insights & Behavior

Assistant Professor of Marketing-Consumer Insights & Behavior
Marketing

Location: San Diego
Open Date: Jul 18, 2026

Description
The Fowler College of Business at San Diego State University seeks candidates for an Assistant Professor, tenure-track position in Marketing beginning in Fall 2026. This position is contingent upon state funding. Qualified applications must have a doctorate in Marketing or a related field granted by August 2026. We are seeking candidates with a teaching and research interest in the areas of consumer insights, consumer behavior, or customer experience management. Candidates must demonstrate experience in and/or commitment to teaching.

Applicants should possess a strong research interest and capability, evidenced by a history of or potential for professional growth. This includes regular publication in quality, refereed journals, participation in professional conferences, and an active, innovative research agenda. Candidates must also demonstrate the ability to interact effectively with the business community.

The SDSU Fowler College of Business, one of the nation's oldest and largest AACSB-accredited business schools, has a significant regional, national, and international impact. The Marketing Department's faculty are active in research areas including consumer behavior, marketing management, strategy, and sales management, with expertise in experience design, sensory marketing, digital marketing, marketing analytics, societal impact, and sustainability. Their research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Personal Selling and Sales Management, International Journal of Research in Marketing, Journal of Marketing Research, Journal of Advertising, and Journal of Public Policy and Marketing.

The minimum salary for this position is based on the current CSU salary schedule for Assistant Professors and may be revised based on contract collective bargaining. The anticipated salary range is from $138,000 to $142,000. Salary placement will be based on the selected candidate's qualifications and experience, and salaries higher than the published maximums may be offered in limited circumstances. San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For benefits information, click .


Qualifications
We are seeking applicants with demonstrated experience in and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of underrepresented groups. Candidates must satisfy two or more of the eight Building on Inclusive Excellence (BIE) criteria. Candidates that meet BIE criteria: (a) are committed to engaging in service with underrepresented populations within the discipline, (b) have demonstrated knowledge of barriers for underrepresented students and faculty within the discipline, (c) have experience or have demonstrated commitment to teaching and mentoring underrepresented students, (d) have experience or have demonstrated commitment to integrating understanding of underrepresented populations and communities into research, (e) have experience in or have demonstrated commitment to extending knowledge of opportunities and challenges in achieving artistic/scholarly success to members of an underrepresented group, (f) have experience in or have demonstrated commitment to research that engages underrepresented communities, (g) have expertise or demonstrated commitment to developing expertise in cross-cultural communication and collaboration, and/or (h) have research interests that contribute to diversity and equal opportunity in higher education. Please indicate in a separate diversity statement how you meet at least two (2) of these criteria. Additional guidance on our BIE program for applicants is .