Job description
Useable, timely data is increasingly leveraged worldwide for innovation and competitive advantage. At the same time, advancements in AI continue to bring incredible opportunity.

As part of IQVIA’s Applied AI Science business unit, our team is having a real and positive impact on helping organizations safely put data and AI to work to drive all kinds of benefits for business and society, including greater advances in patient health.

Are you looking for a more stimulating work experience with lots of opportunities for the exchange of ideas and transfer of knowledge?

We need someone to expertly implement marketing programs that are both highly engaging, and purposeful, in support of our rapid growth in North America and globally.

The successful candidate will play a critical role in helping us generate demand and new business for solutions aligned to key domains such as Generative AI, National Language Processing, advanced evidence generation, defensible AI, ontologies, and IQVIA’s Privacy Analytics.

If you capably adapt and thrive in a dynamic, fast-paced environment – then we want you!

The Basics:
• Bachelor’s Degree with a minimum of 3 years’ experience in product marketing.
• Experience supporting the development of B2B technology product content for pharmaceutical and/or healthcare audiences.
• You are skilled at collaborating virtually with a global team spanning multiple time zones.

Your Essentials for Success in this Role:
• You have the right instincts to be a business-minded storyteller with potential to capably frame the storyline in context of the market problems facing economic buyers.
• Knowledge of the B2B buying journey in a technology product context.
• Track record for helping to distill complex concepts into digestible thought leadership content and sales tools across a variety of formats (e.g., articles, case studies, webinars, videos and product data sheets).
• Demonstrated experience compiling data for performance reports including SFDC to support the measurement and optimization of marketing programs.
• Exceptional interpersonal skills and the ability to work collaboratively with a full range of internal and external business leaders, technical subject matter experts and contractors to delivery quality results.

Must Haves:
• Evidence you have implemented compelling campaigns that drive deeper audience engagement and yield qualified sales leads.
• Ability to translate a high volume of complex information into content the drives marketing and business goals.
• Known for follow through and being decisive when decisions need to be made.
• Passion for the job, optimistic outlook, known for energizing people.
• You see changes in direction as opportunities, not roadblocks.
• A strong dose of intellectual curiosity to learn and apply new knowledge.
• Mental agility, with demonstrated ability to adapt to new circumstances and/or information.

Key Skills:
• Managing projects and multiple contractors including copywriters, visual designers, and digital marketing agencies.
• Confident verbal communicator with strong copy editing and writing capability.
• Generating performance reports and helping to extract revenue-driving insights from them.
• Maintaining and optimizing a marketing and sales resource center on SharePoint or a similar platform.
• Intermediate level knowledge of content management for a B2B website(s).
• General knowledge of best practices for LinkedIn in a B2B context is an asset.
• Knowledge of the Pragmatic Marketing Framework is an asset.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com